Posts by Abraham Bree

Abraham Bree is the Marketing Director at Ptex Group. He speaks brand strategy, communicative design and creative copywriting fluently. His musings have been featured in literary magazines and on industry blogs (yes, including this one). Feel free to drop him a line at ab@ptexgroup.com. Who knows? He just might reply.

Debate Debacles: How NOT To Talk To Your Clients (And Employees)

Amidst the helmeted hairdos, hyperbaric hyperbole and heated harangues, a presidential debate was apparently held this past week.

The Donald on the right. The Madame Secretary on the left. And a collective nation of weary voters crammed smack in the middle.

News flash: The presidential debate was anything but presidential.

Pointed questions went pointedly unanswered. Vague claims and misleading statistics and snide references were haphazardly thrown around. And copious sniffles abounded.

This was not America’s finest moment – at least from a business perspective.

I walked away from the very first presidential debate of 2016 with more uncertainty than ever. Frankly, I don’t know who I’ll be voting for when stepping into the polling booth on November 8th.

But, thanks to the lackluster performance of the dueling candidates, I do know what NOT to do the next time I step into the boardroom.

Here goes.

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Click It & Ticket: Here’s What Makes Ezra Firestone Tick (And Me Click)

I just love buying stuff on Amazon. That new 400,000 BTU Red Dragon flamethrower. A bulky 10LB Flame King propane tank. The optional flame control valve kit. Did I forget to buy extra gauze pads and sterile burn cream? Click, click, click, click. Hey, life seems great.

That is, until I get the whopping credit card bill.

Paranoia issues aside, I know there’s a sinister plot waiting to be uncovered here. The sales geeks over at Amazon wirelessly injected my keyboard with a clandestine concoction that forces me to buy more than I need. And don’t even get me started about what happens when the wife gets into the act. No Tory Burch flats or Jimmy Choo pumps can hide from the long arm of a woman equipped with a FiOS 25MBPS internet connection and a hungry American Express credit card.

So it was with a sigh of relief – and a tinge of debt – that I was pleased to hear how the man responsible for creating this economically perplexing phenomena, Ezra Firestone, will be speaking at LTB 2015 about a topic that is oh-so-relevant: selling stuff on Amazon and beyond.

Boy, have I got a boatload of questions for him.

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Hail To The Junk King: How Brian Scudamore Turns Trash Into Gold

There’s a man who collects junk for a living. And he’s made millions in the process.

As a walking, talking, breathing, sneezing King Midas protégé who’s known to surround himself with rusty ovens, dusty desks, and musty mattresses, he’s clearly very unique – every piece of junk he touches turns into gold.

His part-mythological, part-entrepreneurial touch transformed an upstart company (originally founded by a few shaggy-haired college kids with an equally shaggy pickup truck) into an international powerhouse called 1-800-GOT-JUNK?.

Just who exactly is this proverbial King Midas and what’s his story?

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Forget About Siri Or Alexa: Try #TheAskCharlieShow Instead

Got questions? You’ll find that Siri will field your fine dining dilemmas, upcoming weather quandaries, traffic jam plights, and standard assortment of day-to-day lifestyle related queries with aplomb.

But try asking Siri how to differentiate your product from the competition. Or how to deal with conflict in the workplace. Or how to go about delegating vital tasks to employees.

I’m willing to wager that you’ll be left staring at the blank screen of your iPhone with an equally blank look on your face. And don’t fool yourself by thinking that Amazon’s newfangled Alexa will be much of a help. There’s a better solution.

Enter #TheAskCharlieShow.

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