Posts by Meny Hoffman

Meny Hoffman is the Chief Executive Officer of Ptex Group, an Inc. 500/5000-ranked marketing and business services firm headquartered in Brooklyn, NY.

You 2.0

You turn on your phone, and are greeted by a most familiar message.

An alert flashes across the screen giving you the option to update to the new and improved version of some app or software. Just a tap of the screen and presto! – it’s better than ever.

This routine has become so commonplace in our mobile-centric lives. Today’s hyper-paced world has reached dizzying levels of speeds, and software developers are constantly rolling out new updates, security fixes, and improvements to their products in order to keep pace.

While there’s not much to do on our end, in reality there is a lot of work that goes into creating these updates. There is updated code to write, bugs to fix, development, testing, split testing, tweaking, consumer feedback, and more testing. It’s an ongoing, meticulous process.

Much like the phones that (unfortunately) control our lives, we, too, require periodic updates.

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Before Putting Your Business on Vacation

At the end of next week, Ptex Group will be closing its doors for a few short days.

Our hardworking team plans to celebrate the wonderful Jewish holiday of Pesach (Passover) and will honor this beautiful, timeless tradition… by taking a vacation from the office.

Dozens of studies show it is both healthy and important to periodically take a break from our hectic work schedules. And the reason is quite simple.

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Put Your Profit First. Always.

As humans, we’re all creatures of habit. We have our morning routine. Our work routine. Our pre-meeting routine. We all just like to get into a rhythm and keep it that way.

After all, sticking to a routine is the key to being productive. Successful people are well-known as sticklers for routine. Routine provides structure. It establishes a sense of security.

Which makes having to change routine so hard.

It means tearing down the habits we worked so hard to create. It means demolishing the cocoon of security around us. Forgetting what we always knew.

Yesterday, I learned this lesson firsthand.

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The Donald Trump Effect

Along with millions of Americans, I’ve been avidly following the 2016 election process. It’s been a wild, turbulent spectacle, and has commanded everyone’s attention.

We’ve seen how one man took the entire political system and threw it into a complete frenzy. I’m referring, of course, to Donald Trump.

Now, don’t worry – I’m going to steer clear of the political arena, and in no way is this an endorsement. However, I feel there are always valuable business lessons to be learned from current events.

Agree with him or not, there is no denying that Trump has positioned himself as the odds-on favorite to win the GOP nomination. To many, this has been nothing short of an astonishment. Astute businesspeople will notice, however, that he has simply applied a couple of basic, winning business concepts to his campaign:

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