After months of planning, the stage is finally set for the highly anticipated Let’s Talk Business 2017! #LTB2017
It’s bright and early here at the luxious and supremely elegant Rockleigh Country Club in Rockleigh, New Jersey. The guests are arriving, checking in, and fueling up with what is most likely their first cup of coffee of the morning.
I’ll be blogging about the conference LIVE throughout the day. Also, be sure to follow us on Instagram @ltbsummit and Twitter @LTBsummit for more live coverage and updates throughout the day.
I’ll be your guide at #LTB2017. Don’t worry about heading off to an exclusive breakaway session or stepping out for a badly needed caffeine boost. Just hit “refresh” on the blog feed and I’ll bring you up to speed on what you’ve missed and where you should go next.
Amidst the helmeted hairdos, hyperbaric hyperbole and heated harangues, a presidential debate was apparently held this past week.
The Donald on the right. Madame Secretary on the left. And a collective nation of weary voters crammed smack in the middle.
News flash: The presidential debate was anything but presidential.
Pointed questions went pointedly unanswered. Vague claims and misleading statistics and snide references were haphazardly thrown around. And copious sniffles abounded.
This was not America’s finest moment – at least from a business perspective.
1. You’re not posting for you, you’re posting for them.
Let’s say you’re a butcher. You post beautiful cuts of meats, maybe even some recipes. Then one day you see a beautiful sunrise so you decide to share it on your account. DON’T! Your followers are following you because they are interested in meat. They DO NOT like you. Neither are they interested in your life. They liked and followed you because you posted something they were interested in: meat & recipes. Simple as that. Therefore, please DO NOT post your super cool organic dinners, your cat, or even a crushed soda can that looks just like you. THEY WILL UNFOLLOW YOU. Pick one category (meat & recipes) and don’t post anything else. Try it and you’ll thank me.
I just love buying stuff on Amazon. That new 400,000 BTU Red Dragon flamethrower. A bulky 10LB Flame King propane tank. The optional flame control valve kit. Did I forget to buy extra gauze pads and sterile burn cream? Click, click, click, click. Hey, life seems great.
That is, until I get the whopping credit card bill.
Paranoia issues aside, I know there’s a sinister plot waiting to be uncovered here. The sales geeks over at Amazon wirelessly injected my keyboard with a clandestine concoction that forces me to buy more than I need. And don’t even get me started about what happens when the wife gets into the act. No Tory Burch flats or Jimmy Choo pumps can hide from the long arm of a woman equipped with a FiOS 25MBPS internet connection and a hungry American Express credit card.
So it was with a sigh of relief – and a tinge of debt – that I was pleased to hear how the man responsible for creating this economically perplexing phenomena, Ezra Firestone, will be speaking at LTB 2015 about a topic that is oh-so-relevant: selling stuff on Amazon and beyond.
Boy, have I got a boatload of questions for him.
There’s a man who collects junk for a living. And he’s made millions in the process.
As a walking, talking, breathing, sneezing King Midas protégé who’s known to surround himself with rusty ovens, dusty desks, and musty mattresses, he’s clearly very unique – every piece of junk he touches turns into gold.
His part-mythological, part-entrepreneurial touch transformed an upstart company (originally founded by a few shaggy-haired college kids with an equally shaggy pickup truck) into an international powerhouse called 1-800-GOT-JUNK?.
Just who exactly is this proverbial King Midas and what’s his story?
Got questions? You’ll find that Siri will field your fine dining dilemmas, upcoming weather quandaries, traffic jam plights, and standard assortment of day-to-day lifestyle related queries with aplomb.
But try asking Siri how to differentiate your product from the competition. Or how to deal with conflict in the workplace. Or how to go about delegating vital tasks to employees.
I’m willing to wager that you’ll be left staring at the blank screen of your iPhone with an equally blank look on your face. And don’t fool yourself by thinking that Amazon’s newfangled Alexa will be much of a help. There’s a better solution.
Did you hear? Apple is releasing the new iPhone 6S soon.
Hey. Did you read about Kim Jong Un’s latest rant against America?
Wow. They’re saying LTB 2015 is happening on July 8th.
Okay, you’ve got my attention.
Predictable headlines and banal captions are ideal for topics involving technology geeks camping outside Apple stores in flimsy tents and despotic dictators bent on fashioning nuclear bombs out of paper clips. But when it comes to describing a game-changing movement that has impacted so many lives and helped countless entrepreneurs from our community flourish? Now that’s worth an exclamation point or two.
Today is Google Mobilegeddon day. for some its also “panic” day.
The good news is you can still redesign your website to make it mobile friendly. 718.407.1725