After twelve awesome episodes chock full of no-nonsense business advice, the first season of Let’s Talk Business had finally come to an end! To mark this occasion, host Meny Hoffman sat down with podcast producer and Director of Content at Ptex Group, Chava Shapiro, to look back on their favorite moments from Season 1.
Leiby’s the man behind the Ptex Office and Call Center (which will hereby be referred to as the “Call Center” for short), where he manages a team of rockstar customer service representatives answering phones for a gamut of businesses—from electricians to online clothing companies to travel agencies to seasonal products to nonprofit campaigns. (It’s like having the convenience of a local customer service staff without having to hire and manage them—or having to fly to the Philippines to see if they actually exist.)
I sat down with Leiby to talk about the secrets to the call center’s success, some of his passions outside of work, the journeys that led to his current role, and what he loves most about running the phones for businesses around the world.
Meet Joseph (Yossi) Hoffman. Founder and CEO of Forwardslash, a Ptex sister company and experts in all things web, Yossi is a one-of-a-kind leader and digital maven. Known for constantly pushing his team to explore, innovate, and push the boundaries of what’s possible in the digital sphere, Yossi has a deep understanding of what makes both people and businesses tick. He’s often seen feeding his large collection of tropical fish or strumming on his guitar—and rarely seen without a smile on his face. I interviewed Yossi about what drives him, how he overcomes challenges, and the secret sauce to the success of Forwardslash.
Meet Chana, Senior Graphic Designer at Ptex Group.
Equal parts passionate artist and smart strategist, Chana likes to get her hands dirty with design. Previously, she has designed packaging for well-known electronic consumer brands like Polaroid, Sharper Image, and Limited Too. While she only joined the Ptex team about 8 months ago, Chana is already bringing her broad talent, unique expertise, and proclivity for creative adventure to the Ptex team. Shake up her talents, pour ’em out into Adobe Illustrator, and you end up with the perfect cocktail of beautiful, cost-effective, and solution-oriented designs that help businesses grow. (Did I mention they’re beautiful?)
I had so much fun interviewing Chana about her unique path to design, her love for creating awesome packaging, and what she’s learned about the industry and herself throughout her career. Here it is… Enjoy!
Shlomo is a Senior Copywriter at Ptex Group, but his humble title belies his crucial role in many of Ptex’s large-scale branding projects. Many of those projects, in fact, begin at Shlomo’s desk—where he conducts exhaustive research to understand the business, unearth what makes it unique, and discern where it falls in the larger marketplace.
As the UX (user experience) strategist at Fowardslash, Sholom leads a team of researchers, web developers, copywriters, and designers to create conversion-focused, strategy-driven websites that result in optimal conversions for our clients. He’s also Chief of Making-It-Happen-in-the-Most-Efficent-Way-Possible and is always educating himself and the team on what’s next in the digital space.
I asked him if he’d share a taste of his vast web wisdom—and here’s what he had to say.
For this edition of People of Ptex, I sat down with branding and marketing maven Elke Taussig, also known around the office as The Brand Whisperer. Elke is one of the longest time members of the Ptex Group family—she’s been around since the early days, when Ptex was still Printex, and has seen the organization grow into what it’s become today. A deep thinker and creative wordsmith, Elke knows how to get to the essential core of, well, pretty much anything. In this interview, Elke and I discuss the meaning of branding, what she loves most about her job at Ptex, and what it’s like to be a religious Jewish woman in the business world.