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Meny Hoffman

How to Use Video to Boost Your Team’s Productivity—with Matthew Pierce

Are you spending too much time trying to get your team to understand what needs to be done, how to do it, and why they should care?

If you’re looking for a better way to lead your people, I’m excited to share my interview with Matthew Pierce, a highly experienced instructional designer, training manager, speaker, and multimedia creator. Matthew manages training and development at TechSmith Corporation (creators of Snagit and Camtasia), and oversees their instructional design, documentation, training, and technical support.

Matthew discusses how you can start using video today to communicate with your team faster and more clearly. He breaks down crucial ways that visual media boosts productivity, from aligning your team with your values to onboarding new talent. Finally, pay close attention to how Matthew shares the dos and don’ts of creating “screencasting” or videos for visual training purposes. Listen and enjoy!

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How to Build a High-Performance Virtual Team—with Leah Faul

Are you struggling to lead a stay-at-home virtual workforce?

This week Meny Hoffman interviews Leah Faul, the Founder and Owner of 15000 Cubits—a digital marketing agency based out of Houston, Texas that she built from the ground up with an entire team that works remotely. Leah explains how you can cultivate an innovative culture that motivates and unifies your virtual workforce around your core values. She covers some of the newest trends in digital marketing that you can leverage to get the leads you need from online media. Finally, Leah gives practical advice for making sure your website is SEO friendly. Listen and enjoy!

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How to Grow and Scale Through Servant Leadership—with Naftali Tessler

Servant leadership is more than just a buzzword at Hamaspik of Kings County.

As one of the organization’s core values, it reflects not only in the way they’re helping their beneficiaries, but also in the way their leadership team deals with their employees. An integral part of this amazing leadership culture is Naftali Tessler, the organization’s Chief of Staff.

Joining Meny Hoffman for this podcast’s anniversary special, Naftali talks about the leadership culture and core values at Hamaspik. He also talks about how the Leaders Forum helped his personal development as a leader.

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Leverage Your Uniqueness for Business, Your Brand, and Beyond—with Joel Wolh

What is your most marketable skill? Can you leverage it to attract more revenue—or even build a brand new business around it?

I am thrilled to share my interview with Joel Wolh, owner of a successful Amazon advertising agency and host of the popular startup-themed podcast, “The Joel Show.

In our interview, Joel shares how he took a skillset that he developed while working for another company and built his own business around it. He explains the importance of building a social presence that establishes yourself as the expert in your niche, and the realities of building a brand on Amazon. Finally, Joel shares how, when he was suspended from LinkedIn and lost all his connections, he pivoted to develop the up-and-coming business networking platform, Bizfluence, and what we can learn from his experience.
Listen and enjoy!

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Make More Money In Less Time, With Less Stress—with Adam Lean

We’ve all seen great companies suddenly fold because they didn’t grasp how to track their financials to achieve success. Do you know how to analyze your numbers for strategic growth? Sadly, most business owners think they do, but they don’t.

That’s why I am excited to share my interview with Adam Lean. Adam is an accountant and multimillion-dollar business owner for many years. His passion is helping business owners grow and scale, and Adam is a partner at The CFO Project, an organization that provides small businesses with affordable access to CFOs (Chief Financial Officer) to guide them, to make sense of all the numbers and to give them a clear plan of action for their business goals.

In this interview, Adam and I discussed the critical skill of interpreting financial data to navigate your company’s future. He explains the difference between an accountant, controller, CFO, and bookkeeper, and when to use each of these resources for your business. Pay close attention to Adam’s practical seven-step process for tracking your numbers to see where you are now in your business and how to achieve your dreams. 

There are so many golden nuggets in this episode that I know you will enjoy it. Without further ado, here is my interview.

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How to Achieve Breakthrough Growth as an Amazon Brand—with Isaac Kuhlman

Are you struggling to get the sales you need for your Amazon brand?
If you’re selling on Amazon or thinking of potentially selling on Amazon, you don’t want to miss this interview with my guest, Isaac Kuhlman. Isaac is a powerhouse Amazon brand developer whose brands have generated millions of dollars in revenue. Isaac is also the Cofounder of REAL Coaching, a company that provides coaching, support, mentorship, and accountability to dedicated entrepreneurs and has helped thousands of Amazon sellers grow their businesses to achieve financial freedom.
In this interview, Isaac and I discuss the fundamental first steps you must take to maximize your Amazon brand’s success, how to analyze a product to see if it will become the next winning trend, and ideas you can implement immediately to grow your margins on Amazon. Isaac also shares some practical tips on how to negotiate with your vendors to get the best prices possible. There are so many golden nuggets in this interview, please listen and enjoy!

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Cold Calling: How To Make That Introductory Call, Part 2—with Wendy Weiss

Are you struggling to find leads during these trying times, when the networking events you once relied on have been shut down and knocking on the doors of brick-and-mortar stores is nearly impossible?

If lead generation is a big concern for you, I urge you to listen to my latest interview with Wendy Weiss, the Queen of Cold Calling. You might remember Wendy as an earlier guest on the LTB podcast and I’ve invited her back to the show due to popular demand. Wendy teaches the art of prospecting via phone and why it has become even more essential during these times of the global pandemic.

In our interview, Wendy discusses ways to leverage the phone for your sales process. She outlines the correct mindset for making a successful cold-call, how to introduce yourself as soon as your prospects pick up, and what you should be asking them to do next by the time the call is over. We also went through different objections prospects often raise and how to overcome them. This follow-up episode is full of golden nuggets if you’re planning to use the phone to boost sales.

Listen and enjoy!

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Secrets to Creating Wealth On Any Income—with Rennie Gabriel

One of the misconceptions surrounding wealth is that it is about the amount of money that you make. Guest, Rennie Gabriel, begs to disagree. For him, it doesn’t take a lot of money to create wealth. It just takes handling what comes in appropriately. In this episode, he joins host, Meny Hoffman, to share with us the secrets to creating wealth for ourselves no matter what age we are and no matter what income we earn. He speaks about the difference between having money and creating wealth and what every person needs to start thinking about financially. Going from broke at age 50 to multimillionaire, Rennie now donates 100% of his profits from his online programs to a charity. He shares his inspiration for why he decided to do that and more.

Listen and enjoy!

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