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Meny Hoffman

How to Use Social Media to Fast Track Your Growth—with Rachel Pedersen

By Meny Hoffman // Podcast // 15 min read

We all know that social media, when done right, is a powerful tool for growing your audience, generating leads, and scaling your business. But with so many social media platforms (Facebook? Instagram? Twitter? Tiktok?) and no shortage of social media “gurus” offering their advice as to the best strategy—it can be difficult to know where to start, how to post, and when to pivot.

That’s why I’m thrilled to have the “Queen of Social Media” Rachel Pedersenon the show to clear up some of the confusion. Recognized by Content Marketing Institute as one of the Most Influential Online Marketers, Rachel is a highly sought after Social Media Strategist and educator and the founder and CEO of The Viral Touch and Social Media United, a leading online university for those aspiring to become successful social media managers and strategists.

Rachel answers some of the most common questions I hear from business owners about social media: “How do I decide which social media platform is best for business?” “What are the secrets to successfully growing my audience?” “What are the pros and cons of outsourcing my social media management?” … And so much more.

If you want some practical tips for leveraging this powerful tool to grow your business, then be sure to listen and enjoy!

How to Make Your Sales Team Unstoppable—with Rene Zamora

By Meny Hoffman // Podcast // 15 min read

Your sales team is one of the most important aspects of your larger team because, without them, your business isn’t actually making money. You have to make sure that your sales team is always in optimal working condition so that they can communicate and sell as effectively as they can. Meny Hoffman is joined by Rene Zamora, the President of Sales Manager Now. Together, they talk about the importance of keeping your sales team sharp and strong. Check in on your sales team today, and see if they’re the best they can be!

How to Align Your Team and Process—with Kim Bohr

By Meny Hoffman // Podcast // 15 min read

Ironing out business strategies will always be a vital part of the process, but do you ever get the sense that you’re getting stuck on the strategy level? “The best-laid plans of mice and men often go awry,” and this holds true in business as well. You can have the most solidly constructed business strategies in the world, but without the proper execution, those plans will soon go off the rails. Kim Bohr is a speaker, coveted executive advisor, and the CEO of the Innovare Group. Together, Kim and Meny discuss the importance of tight execution to complement well-made business strategies. It’s time to move out of the bubble and put what you know in practice!

How to Leverage the Power of Referrals for Exponential Growth—with Bill Cates

By Meny Hoffman // Podcast // 15 min read

How do you get more people to identify with and build a relationship with your brand? Is it great marketing, a memorable visual brand, talented salespeople? The truth is, none of those are enough. You must create a “culture of referrals”—a reliable referral and introduction system that allows you to get more referrals and introductions from your existing clients. But how do you create this system, and how do you become “referrable”? This week’s guest, Bill Cates, is an internationally renowned client acquisition expert and the author of Radical Relevance. Bill and Meny drill down into these questions in today’s episode. Get ready for practical tips for how you can get more clients through word of mouth, referrals, and personal introductions, so you can increase your revenue without increasing your marketing expenses.

Lessons from an Entrepreneurial Journey—with Isaac Scharf

By Meny Hoffman // Podcast // 15 min read

Have you ever doubted whether you have what it takes to build your business?

Growing a business is not easy. That’s why I am thrilled to share this interview with my guest Isaac Scharf, the founder and CEO of IYS Enterprises, INC. and Pillow Guy, as he retells his own fascinating entrepreneurial journey, from successfully launching a restaurant in the Catskills, to selling life insurance, to running a thriving moving company, and ultimately breaking into the pillow and bedding industry.

There is so much to learn as Isaac shares with us his wealth of experiences and what he discovered along the way. He breaks down the way you need to approach and understand your brand and the products that you’re sourcing. Isaac also shares how you can get your products to retailers and e-tailers, and offers valuable insight into recent trends within the eCommerce marketplace.

Listen and enjoy!

The Six Essential Traits of a Successful Entrepreneur—with Gino Wickman

By Meny Hoffman // Podcast // 15 min read

You want to start your own business. But there’s a lot on the line. You have to ask yourself difficult questions. Do I have what it takes? Is it worth it? And how do I do it?

This interview has been months in the planning, and I’m so excited I can finally share it with you all. I had the honor of interviewing Gino Wickman, creator of the Entrepreneurial Operating System (EOS) and the Founder of EOS Worldwide. He is a bestselling author of several books, including Traction and most recently, Entrepreneurial Leap: Do You Have What It Takes To Become An Entrepreneur? Gino founded Entrepreneurial Leap with the mission to give people the tools to decide whether entrepreneurship is the right path for them and how to go after their dreams.

In our interview, Gino and I discussed his journey in developing the EOS system and what he has learned is the most important mind shift a leader must make to make their organization successful. We discussed entrepreneurship—the six essential traits of every entrepreneur, how to identify whether entrepreneurship is in your DNA, and the different ways that one can pursue the entrepreneurial path.

If you’re currently an entrepreneur, thinking about becoming an entrepreneur, or wondering if entrepreneurship is right for you, I encourage you to give this one a listen!

The Recipe for Turning Your Passion into Profits—with Jamie Geller

By Meny Hoffman // Podcast // 15 min read

People with passion and grit can make seemingly impossible things happen—and Jamie Geller is one of them. In this episode, Jamie Geller, bestselling author and CEO and Founder of Kosher Network International, shares the inspiring personal story of how she built a business around her passion for sharing the joys of food and entertaining, how she came to author six bestselling kosher cookbooks, and the secrets she’s unlocked to gaining major mainstream media attention and juggling work and home life.

How To Get A Consistent Flow Of Ideal Clients—with Dov Gordon

By Meny Hoffman // Podcast // 5 min read

Do you struggle to attract a steady, consistent, predictable flow of your ideal clients?

If you’re finding yourself nodding yes to that question, you’ll absolutely want to tune into this week’s episode of the Let’s Talk Business podcast with “The Alchemist Entrepreneur” Dov Gordon.