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Meny Hoffman

The 5 Stages of Business Growth—with Clate Mask

By Meny Hoffman // Podcast // 15 min read

As business owners, how do we manage our growth? How do we scale our company? How do we know what to focus on in order to get our business to the next level? I can think of no one better suited to answer these questions than Clate Mask, the CEO and Cofounder of Keap, formerly Infusionsoft.

Clate is recognized as a visionary leader in the small business community, and his multimillion-dollar company is one of the fastest-growing in the United States. In this interview, he identifies five critical stages of business growth and the challenges you’ll face at each one. He explains the importance of creating your company’s purpose, values, and mission, and how to cast that to your team. He also shares how to hire the right people and effectively communicate your expectations to them.

There is so much value in this episode; don’t miss it!

Wish You Could Be More Productive? Start Here.

By Meny Hoffman // Let's Talk Business // 5 min read

We all know that feeling.

The one when you finish your workweek, only to realize that you didn’t even get to the most important tasks on your list.

People always ask me, “With so much going on how do you manage your time?” The truth is there is no magic solution, but there are learnable principles that anyone can use to be more productive.

How to Take Advantage of Podcasts to Grow Your Influence

By Meny Hoffman // Podcast // 15 min read

As an entrepreneur, I’m constantly studying how other successful business owners are doing and growing. That’s why I’m very excited to share my conversation with Daniel Gefen, #1 International Bestselling author of The Self Help Addict, host of the podcast “Can I Pick Your Brain?” (which has reached over 250,000 downloads and ranked in the Top 100 Business Podcasts on iTunes) and Founder and CEO of Gefen Media Group.

How to Build and Scale a Creative Agency—with Jason Swenk

By Meny Hoffman // Podcast // 15 min read

Agencies are often really good at what they do, but they struggle at creating the right systems for scaling, generating a steady pipeline, hiring a team and providing the right tools and resources for their team to be successful. Luckily, this week’s guest, agency advisor, mentor, and author Jason Swenk, knows a thing or two about scaling an agency. He grew his own multi-million dollar agency for 12 years before selling it, and now he teaches other agency owners the exact systems and framework he used to do so, helping them grow from zero to eight figures.

Don’t Make This Mistake at Your Next Trade Show

By Meny Hoffman // Let's Talk Business // 5 min read

With winter fast approaching, I’ve heard from many business owners that they’re planning to attend trade shows and conferences. So I thought I’d tell you a story.

I’ll never forget our first trade show. We were so excited about connecting with some great prospects. After the show, we got back to the office, and someone asked, “Who’s got the bag with the business cards?” (Mind you, this was back in the pre-digital age.) After a heart-wrenching search, we realized that the hard-won cards had been completely misplaced, probably still attending the trade show under a forgotten table.

Season One Highlights—Part 2!

By Meny Hoffman // Podcast // 1 min read

After twelve awesome episodes chock full of no-nonsense business advice, the first season of Let’s Talk Business had finally come to an end! To mark this occasion, host Meny Hoffman sat down with podcast producer and Director of Content at Ptex Group, Chava Shapiro, to look back on their favorite moments from Season 1.

How to Be a Go-Giver—with Bob Burg

By Meny Hoffman // Podcast // 15 min read

It’s human nature to constantly think, “What’s in it for me?”—especially when it comes to business. But this week’s guest turns that thinking on its head, teaching that the real way to succeed is by being a “go-giver,” constantly and consistently delivering value to others.

World-renowned speaker and author, Bob Burg‘s books have sold well over a million copies, and his universally acclaimed business sales book, The Go-Giver, has been translated into 28 languages. In this episode, Bob and I delve into how to cultivate deep relationships with others so they come to know, like, and trust you—and ultimately, do business with you.

We talk about:

How shifting your focus from getting to giving is the most financially profitable approach to sales.
The five key elements of value that you must communicate to your customers so that they choose you over the competition.
How to become an industry influencer by placing the needs of others first.
The one key question to ask to grow your network and your sales.

What I Learned from My Family Trip to an Amusement Park

By Meny Hoffman // Let's Talk Business // 5 min read

I took my family on a trip to an amusement park a few weeks ago, and like most parents, I had a vivid picture in my mind of how the day would go. I saw the smiles and laughter on my kids’ faces. I heard their happy squeals as they went on the rides. I felt the good vibes from the amusement park staff as they helped my kids onto the rides.

So you could imagine the disappointment I felt when, as we waited in line for the park’s most thrilling rollercoaster, I noticed that the attendant, a young man in his late teens, was helping kids get on and off with a look of total and utter boredom and indifference—even a little resentment. For someone whose job it is to give kids a good time, he showed zero signs of enthusiasm.