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Business ideas worth sharing

Meny Hoffman

What I Learned from the Story of the Fish

A little girl was watching her mother prepare a fish for dinner. Her mother cut the head and tail off the fish and then placed it into a baking pan.

The little girl asked her mother why she cut the head and tail off the fish.

Her mother thought for a while and then said, “I’ve always done it that way. That’s how grandma always did it.”

Not satisfied with the answer, the little girl went to visit her grandma to find out why she cut the head and tail off the fish before baking it. Grandma thought for a while and replied, “I don’t know. My mother always did it that way.”

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Selling on Amazon? 6 Reasons You Can’t Ignore Building Your Brand.

Maybe you’ve just started selling on Amazon. Maybe you’re already an established seller with great sales. Either way, one thing is certain: If you want enduring success in the ever-changing world of Amazon, you can’t ignore the importance of having a strong brand.

Ask the sellers who have seen the most consistent, reliable growth on Amazon how they achieved so much success long term. They’ll likely tell you that optimizing their listings, using the right keywords, and hiring a listing expert got them to the top, but it was their brand that helped them stay there.

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How Important Is My Workplace Culture?

Would you hire an employee who has skills you desperately need but doesn’t fit into your company’s culture?

I posted this question a few days ago to on Linkedin, and received several insightful answers. There was a general consensus that hiring an employee who fits your company’s culture is extremely important—perhaps even more than their skill.

But let’s back up a second. What exactly do I mean by culture?

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The Multitasking Myth

Do you ever have one of those days where you feel like you’re doing so many things, but at the end of the day, you feel like you haven’t gotten anything really important done?

I think everyone can relate to this feeling.

I was speaking about this problem to a friend the other day, and our discussion led to multitasking in the modern world—it’s so satisfying, but is it actually productive?

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He suffered from S.O.S

As entrepreneurs, our greatest strength can also be our greatest enemy.

A friend and fellow entrepreneur (let’s call him Daniel) recently came to me for advice on setting focused, clear goals for his business.

He had so many ideas, and there was so much he wanted to do, but he couldn’t seem to get anything to the finish line. He felt like he was all over the place.

Basically, it was the typical story of every entrepreneur. I told him that he’s not alone—that he suffers from SOS.

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Do You Have These Four People In Your Life?

They say the definition of insanity is doing the same thing over and over and expecting different results.

By this definition, I think quite a few business owners would qualify as insane.

But in all seriousness—as entrepreneurs and business owners, so often we get stuck in our own ways of thinking, imprisoned in our own perspectives. Like spiders spinning the same web over and over, we’re unable to see a different way through our challenges.

If this resonates with you, then answer this: Who do you have in your life that you can talk with honestly and openly about your struggles in your business? Who do you have who can listen and encourage and guide you when the going gets rough?

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Delegation: Where Do I Start?

“If you want to do a few small things right, do them yourself. If you want to do great things and make a big impact, learn to delegate,” famously said John C. Maxwell.

I’ve spoken to hundreds of business owners. And there’s one thing I see time and time again: What they struggle with most, and what’s holding their business back from serious growth, is not a lack of business skills or a faulty product.

It’s that they’re simply not delegating enough.

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Best Buy vs. Radio Shack: Why One Failed, and the Other’s Making a Comeback

A few years ago, investors and analysts had put brick-and-mortar companies like RadioShack and Best Buy on a death watch. There seemed to be no way they could compete against the giant Amazon—with its famously low prices, virtually limitless selection, and two-day delivery options—and come out alive.

Living up to expectations, RadioShack filed bankruptcy in 2015—and again in 2017, after a futile attempt at reviving itself.

Meanwhile, Best Buy managed to pull off one of the strongest corporate comebacks in recent history.

The question on everyone’s mind is, Why?

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Preparing for the Relaxation Rush

Next week, Ptex Group will be closing its doors for a few short days as our hardworking team plans to celebrate the wonderful Jewish holiday of Pesach (Passover).

The benefits of taking a break are well-documented. The ability to catch our breath, to clear our minds. Revamp and re-energize.

What is often overlooked, however, is the importance of proper preparation prior to stepping away from the hustle and bustle of our business lives. Read more