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Meny Hoffman

The Secrets of Webinar Success with Steve Werner

By Meny Hoffman // Let's Talk Business, Podcast // 5 min read

If you had 75 potential customers hanging on to every word and you had two hours to talk to them, how would you spend that time? In this episode, our guest is Steve Werner, a well-regarded expert in creating successful live events and webinars. Along with teaching the secrets to webinars that encourage your clients to do business with you, Steve offers pointers about when to tweak your business plan rather than overhauling it, the fallacy of searching for the shiny object, the benefits of putting in your 10,000 hours, and much more.

Overcoming Bad Habits to Become a Wildly Successful Salesperson: Talking with Warren Greshes

By Meny Hoffman // Let's Talk Business, Podcast // 5 min read

It’s time for you to be really honest with yourself: are you afraid of hearing “no” when you try to sell – and is that fear preventing you from becoming a great salesperson? In this episode, our guest is Warren Greshes, an expert in the areas of sales, personal and professional development, leadership development, and employee motivation. He has addressed corporate and association audiences all over the world, and Bridgestone/Firestone, Hewlett Packard, Monsanto, and Coca-Cola are among his many corporate clients. He has also spoken in front of some of the world’s largest and most prestigious organizations, including The Million Dollar Round Table, The National Association of Realtors, and Sales and Marketing Executives International.

In our conversation, Warren reveals how to be a successful salesperson, and how most people are not good at sales because they are afraid of rejection. He breaks down why activity goals are more important than sales goals and why you should never walk out of an appointment without a conclusion. Warren encourages you to stop thinking about the sale itself and instead focus on the client’s needs and how your product or service will benefit them. Read more

Balancing Business Success with Health and Wellness: A Talk with Luke DePron

By Meny Hoffman // Let's Talk Business, Podcast // 5 min read

Have you built an amazing business at the cost of running your physical and mental health into the ground? And do you feel that you just don’t have the time to make real changes in your lifestyle? In this episode, our guest is Luke DePron, an online weight loss coach for busy entrepreneurs and businessmen, as well as the host of the Live Great Lifestyle podcast. Both from his training and from strategies learned from exceptional sportsmen and elite performers, Luke has transformed everyday men into Olympic-level athletes. Today, he helps high-achieving entrepreneurs lose 20 pounds or more of body fat through the Lean Body Method™ so their physiques, energy, and confidence match the success they have in business and in life.

In our conversation, Luke navigates how to establish your way to fitness, avoid work that is unhealthy for you, and lead a successful business. He digs into how to achieve wellness, make it stick, and set up realistic goals. He remarks on the importance of creating a business culture where employees’ health is prioritized and they feel you care about them as well as their wellness. Read more

Overcoming Fear and Maximizing Potential with Shlomo Friedman

By Meny Hoffman // Let's Talk Business, Podcast // 5 min read

Many people pride themselves on communicating effectively. But they might not realize how often fear is undermining their communication, thereby harming their ability to motivate employees, deal effectively with clients, and learn from the competition. In this fascinating episode of Let’s Talk Business, Meny has a candid conversation with Shlomo Friedman, Visionary of Imperial in Lakewood, New Jersey, about how you can encourage rather than discourage, be honest rather than devious, and communicate in ways that help people reach their potential – while simultaneously making your business more successful, and your life more meaningful.

Shlomo Friedman is a Partner, Executive Director, and Visionary of Imperial, a leading real estate brokerage headquartered in Lakewood, New Jersey. He is renowned for his emphasis on company culture & mindset work, helping Imperial agents sell more and dream bigger through the power of training, support, & teamwork. Shlomo is also a much sought-after speaker on the topic of sales, and company culture, presenting at popular events and seminars, where he empowers high achievers to set and achieve impressive goals.

Listen and enjoy!

Going for Stupid: Steve Sims and the Art of Moving From Ridicule to Reverence

By Meny Hoffman // Let's Talk Business, Podcast // 6 min read

Did you ever have a crazy idea that you thought just might be a big one but you never did anything about it because you didn’t want people to laugh? This week, our guest is Steve Sims, the author of Bluefishing: The Art of Making Things Happen and Go For Stupid: The Art of Achieving Ridiculous Goals which will be released on October 18. Called by Forbes Magazine, “The man with the world’s coolest job,” Steve has become famous for taking the craziest dreams of his celebrity clients and making them a reality.

Communicating with Confidence & Increasing Your Value with Laurie-Ann Murabito

By Meny Hoffman // Let's Talk Business, Podcast // 6 min read

Are you ready to create a message that connects with the right people and builds your business, even if you’re a shy introvert? In this episode, our guest is Laurie-Ann Murabito. She was so shy that she couldn’t even look people in the eye. Almost accidentally, she became a public speaker and discovered that even an extreme introvert can overcome stage fright and communicate powerfully and effectively. She is a business mentor and speaking strategist who teaches clients to communicate with confidence, and leverage speaking opportunities to be positioned as the expert, attract high-end clients, and monetize their authority. Laurie-Ann is the best-selling author of Rethink Leadership and Rethink Your Leadership and host of the Be In Demand Podcast.

Operation Pineapple Express: Saving the Heroes of Afghanistan from the Taliban

By Meny Hoffman // Let's Talk Business, Podcast // 6 min read

Creating deep human connections and building a high-trust culture is crucial to truly thrive as a leader. In this episode, our guest is Scott Mann; he spent 23 years in the United States Army, 18 of them as a Green Beret, where he specialized in unconventional, high-impact missions in places like Afghanistan, Iraq, and Colombia. He is a storyteller and the founder of Rooftop Leadership, where he helps leaders make better human connections in high-stakes, low-trust environments. He also empowers people – both in warfare and in business – to stand up for themselves and develop a strong voice. He is the author of Operation Pineapple Express: The Incredible Story of a Group of Americans Who Undertook One Last Mission and Honored a Promise in Afghanistan.

Transforming Your Weakness Into a Superpower: A Conversation with Isaac Bardos

By Meny Hoffman // Let's Talk Business, Podcast // 6 min read

Are you ready to do the work that it takes to have a breakthrough in your business? In this episode, our guest is Isaac Bardos, the kid who everyone thought would never be successful at anything. But Isaac used that rejection to develop into a college athlete, a well-regarded public speaker, the founder of numerous successful companies, and a business coach who can diagnose a business’ core problem in minutes.