Business ideas worth sharing

Meny Hoffman

Forget UPS, Forget FedEx: You Need A USP

I like to ask lots of questions. Especially when meeting with new clients and learning about their business challenges. My inquiries are always direct, to the point and easy to understand.

Well, almost always.

There’s one particular question I ask that often confuses the client sitting across from me. Here it is: “Can you tell me your company’s USP?”

For those working in the marketing world it’s a simple inquiry. But to the unacquainted, it can sound downright perplexing. The client will generally stare at me for a few moments with a bewildered expression and finally respond: “Are you asking if we deliver with UPS?”

And that’s when the fun really begins.

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Real Business Lessons From A Ten Year-Old

While spending time in the Catskills this summer, I learned an important business lesson. But not from a successful CEO or a famous Wall Street investor or a wealthy real estate tycoon.

Rather, I was taught this valuable lesson by my ten year-old son Shimshy.

After watching other children racing against one another in the swimming pool, Shimshy decided he wanted to join them. There was just one small problem: he didn’t know how to swim.

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It’s July 18th: Do you know where your goals are?

Summer is here. The epic battle between air conditioner and heat wave has officially begun. Armed with a glass of ice-cold lemonade in one hand and a sweet chunk of watermelon in the other, you suddenly come to the realization that the fiscal year is more than halfway over.

You start sweating. And no, it’s not because of the scorching July weather.

It’s time for you to reflect on your corporate state of affairs. Have you reached the goals that you set for yourself at the beginning of year? Are you at a particular stage in business you’re satisfied with? In which areas have you succeeded? Could you be doing better in others?

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“Attention Passengers, This Is Humanization Speaking!”

After boarding an American Airlines flight early Monday morning at LaGuardia Airport, I found myself doing what thousands of other people sitting on the runway were doing: listening to their pilots announce that the flight was being delayed.

Apparently, the budget cuts from Washington went into effect right on time – and it included air traffic controller layoffs – resulting in the “sequestration delay” of flights at airports across the country.

This was not good news. I had an important business meeting in Toronto that day. My staff back at the office were trying to get in touch with me about upcoming projects. And there were almost 25 planes ahead of mine waiting to be cleared for takeoff.

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Stand up for better health… and profits

This week, I came across an astonishing article that made me jump out of my chair – literally.

According to a study published in the International Journal of Behavioral Nutrition & Physical Activity, sitting down at work for long periods of time can actually increase a person’s risk of getting cancer.

Researchers at Kansas State University surveyed 63,048 males for the study. All participants provided detailed information about their daily office sitting time. “We saw a steady increase in risk of chronic diseases the more participants sat,” said researcher Richard Rosenkranz. “The group sitting for more than eight hours each day clearly had the highest risk.” Read more