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Goldbaum’s: Progressive, Free-Spirited, Genuine, Accessible, and…Gluten Free.

Established in 2007, in a personal quest for great-tasting, wholesome, gluten-free food, Goldbaum’s Natural Foods has seen some amazing success in these few short years. With their line of wheat-free, dairy-free, gluten-free foods picked up nationally by Whole Foods, Shop Rite, Kings, Stop & Shop, Winn-Dixie, and Price Chopper among other national and local retailers, the company has quickly been outgrowing the elementary branding which had been put in place when it first tested the market’s waters.

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“Attention Passengers, This Is Humanization Speaking!”

After boarding an American Airlines flight early Monday morning at LaGuardia Airport, I found myself doing what thousands of other people sitting on the runway were doing: listening to their pilots announce that the flight was being delayed.

Apparently, the budget cuts from Washington went into effect right on time – and it included air traffic controller layoffs – resulting in the “sequestration delay” of flights at airports across the country.

This was not good news. I had an important business meeting in Toronto that day. My staff back at the office were trying to get in touch with me about upcoming projects. And there were almost 25 planes ahead of mine waiting to be cleared for takeoff.

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Stand up for better health… and profits

This week, I came across an astonishing article that made me jump out of my chair – literally.

According to a study published in the International Journal of Behavioral Nutrition & Physical Activity, sitting down at work for long periods of time can actually increase a person’s risk of getting cancer.

Researchers at Kansas State University surveyed 63,048 males for the study. All participants provided detailed information about their daily office sitting time. “We saw a steady increase in risk of chronic diseases the more participants sat,” said researcher Richard Rosenkranz. “The group sitting for more than eight hours each day clearly had the highest risk.” Read more

When Tragedy Strikes…

The entire Brooklyn community was plunged into mourning this week. A young couple, Nathan and Raizy Glauber (née Silberstein), were tragically killed in a grisly hit-and-run crash early Sunday morning as they were bring driven to the hospital to prepare for the delivery of their new baby.

The expectant parents were pronounced dead immediately by medical personnel. But their baby boy survived, delivered prematurely in what friends and family hailed as a precious, miraculous gift. Sadly, this premature baby died the very next day and was buried next to the freshly dug graves of his parents, in what can only be described as a heartwrenching ending to this most awful story. Read more

Losing Customers? Just Add Value!

Colin Smith had a serious problem. As CEO of Great Britain’s legendary Safeway supermarket chain, he was seeing how his loyal customers were gradually being wooed away by competing supermarkets.

Determined to resolve the situation, he authorized his marketing team to spend time analyzing the situation and come up with a solution to tackle the problem. After speaking with hundreds of Safeway customers, the team gathered in his office, presented their findings, and proposed that one of the following three solutions be implemented:

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