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It’s The Little Things That Count

In life, there are always lessons to be learned. And that remains especially true in the aftermath of Hurricane Sandy. Stories abound about how people came together in this time of crisis, where humanity overshadowed hostility and perseverance vanquished politics.

But there are a few folks who rightfully deserve a special moment in the spotlight- the brave first responders who put their own safety and comfort on the line to rescue those in need, both during and after the hurricane.

You know who I’m referring to. Read more

Who’s The New Kid On The Block?

So you wake up one fine morning, open the newspaper and it suddenly hits you right between the eyes: there’s a full-page ad announcing the grand opening of a new competitor. This does not sound like good news. An emergency meeting hastily takes place at the office and the gloomy faces of your fellow workers speak volumes. “Help – there’s a new competitor! Who’s this new kid on the block and how will he affect our business?!”

According to many economists, if you play your cards right, that new kid on the block will actually affect your business in a positive way. Because believe it or not, competition is not scary for business… it’s healthy. Read more

The iPhone 5: “Oh Yes!” or “Oh No?”

Okay, by now you’ve probably heard all the hype about the new iPhone 5. Apple fans are praising it; comedians are lampooning it; and the stockbrokers on Wall Street are enjoying every minute of it.

According to USA Today, iPhone 5 retail sales appeared to be exceeding expectations as Apple stores were inundated with customers snapping up the company’s latest model. Outside the Upper West Side Apple store in New York City, hundreds were lined up around the block as blue-shirted Apple employees walked around the line, answering questions and handing out free coffee.

But Apple fever isn’t only taking place in America. Hundreds of cold and tired customers were lined up outside the Apple store on London’s Regent Street the night before the iPhone 5 release. Many had been waiting outside the store all night without food or anything to sit on, but the general consensus seemed to be that the hassle was worth it. Read more

When Was The Last Time You Called Your Mother?

Over the past few weeks, I’ve gotten tremendous feedback from my readers about suggestions for future LTB topics. While most of them were obviously business-related, there was one particular topic that didn’t quite fit the traditional “business” genre – but is still so very important.

And I would like to introduce that topic – and the significance it holds – with the following true story.

It was a busy Mother’s Day at the florist shop when a wealthy businessman driving a shiny Cadillac pulled into the parking lot. His elderly mother lived eighty miles away and he was hoping the florist would agree to make a special flower delivery to her distant location. As he got out of the car, he noticed a little girl sitting on the curb sobbing softly. Read more

3 Great Examples Of How To Motivate Your Employees

Did you ever have writer’s block? I got hit with a really bad case of it yesterday.

You see, after sitting down to think of a good topic for this week’s Let’s Talk Business article, my mind came to a complete standstill and the ideas refused to budge. But instead of swigging back a bottle of Real Beanz or banging my head against the wall, I emailed some of my friends and associates, asking them what topic they would like me to write about.

And the responses quickly began to pour in. Read more

The Oldest Marketing Trick in the Book

While reading a recent article in Forbes Magazine about new digital marketing trends, an interesting thought struck me.

The author was writing about how savvy marketing firms are pumping big money into trendy hi-tech platforms like social media and mobile apps to help improve interaction with customers – and how it’s an absolute must for any company looking to grow bigger. While he’s obviously right about the importance of embracing new technology as a means for better marketing, the article’s author clearly missed a very important point. Read more

Have You Packed Your Bags Yet?

Summer is officially here and I hope you’re excited about the warm weather, beautiful trees and the gorgeous skies. It’s time to plan our summer vacations. 

If you are not planning an all-out summer vacation I seriously encourage you to do so. We all need a vacation to a certain extent, although we all have different ways of accomplishing it. Some need the physical distance and change of scenery, and will need to take off a week or so to travel. Others are happy to take a break by staying home from work for a few days; but in the final analysis, we all need to recharge once in a while, and what better time to do so, than during these beautiful summer days? 
Read more

Real Businessmen Don’t Cry – They Sell

A very close friend of mine spent months trying to land a new account with a potential client. In an attempt to get the contract signed on the dotted line, he did everything that a good salesman should do.

He called frequently to find out “updates” on the impending deal. He “just happened” to pass by the office every few weeks with fresh coffee and donuts for all the executives. He even went out of his way to email the potential client “informative articles” about industry happenings to display his knowledge about the field. But despite all his various attempts, nothing happened.

Desperate to find out why these sales pitches weren’t working, he finally paid the client a visit and posed the question to him directly. The client’s reply was curt and to the point: “We already have a company that we get these products from and we’re extremely happy with them. Why should we go out of our way and buy from you?” Read more

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