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3 Great Examples Of How To Motivate Your Employees

Did you ever have writer’s block? I got hit with a really bad case of it yesterday.

You see, after sitting down to think of a good topic for this week’s Let’s Talk Business article, my mind came to a complete standstill and the ideas refused to budge. But instead of swigging back a bottle of Real Beanz or banging my head against the wall, I emailed some of my friends and associates, asking them what topic they would like me to write about.

And the responses quickly began to pour in. Read more

The Oldest Marketing Trick in the Book

While reading a recent article in Forbes Magazine about new digital marketing trends, an interesting thought struck me.

The author was writing about how savvy marketing firms are pumping big money into trendy hi-tech platforms like social media and mobile apps to help improve interaction with customers – and how it’s an absolute must for any company looking to grow bigger. While he’s obviously right about the importance of embracing new technology as a means for better marketing, the article’s author clearly missed a very important point. Read more

Have You Packed Your Bags Yet?

Summer is officially here and I hope you’re excited about the warm weather, beautiful trees and the gorgeous skies. It’s time to plan our summer vacations. 

If you are not planning an all-out summer vacation I seriously encourage you to do so. We all need a vacation to a certain extent, although we all have different ways of accomplishing it. Some need the physical distance and change of scenery, and will need to take off a week or so to travel. Others are happy to take a break by staying home from work for a few days; but in the final analysis, we all need to recharge once in a while, and what better time to do so, than during these beautiful summer days? 
Read more

Real Businessmen Don’t Cry – They Sell

A very close friend of mine spent months trying to land a new account with a potential client. In an attempt to get the contract signed on the dotted line, he did everything that a good salesman should do.

He called frequently to find out “updates” on the impending deal. He “just happened” to pass by the office every few weeks with fresh coffee and donuts for all the executives. He even went out of his way to email the potential client “informative articles” about industry happenings to display his knowledge about the field. But despite all his various attempts, nothing happened.

Desperate to find out why these sales pitches weren’t working, he finally paid the client a visit and posed the question to him directly. The client’s reply was curt and to the point: “We already have a company that we get these products from and we’re extremely happy with them. Why should we go out of our way and buy from you?” Read more

Pass Me The Watermelon, Please!

What’s the first thing that comes to mind when you think of summer? Perhaps it’s a fresh mountain breeze. A freshly-squeezed glass of lemonade. Or maybe a refreshing slice of juicy watermelon.

Fact is, there’s something about the summer season that ushers in a feeling of freshness, energy and positive vibes; the enthusiasm of summer is just bursting with life and activity.

And even modern medicine will back me up on that one. Read more

Lose a Purse, Gain a Client – It Really Works!

When it comes to achieving success in the business world, there are numerous components that you need to give your company a competitive edge.

An outstanding product or service is an absolute must. Memorable advertising, branding and marketing campaigns are crucial. But above all, the ability to create a personal connection with each and every client can be a defining factor in whether a potential customer decides to do business with your company – or go somewhere else. Read more

Why haven’t you heard from me lately?

It’s been a few weeks since you’ve gotten a new edition of “Let’s Talk Business” in your email’s inbox. And there are a few good reasons for that.

Firstly, I spent some quality time celebrating the Passover holiday with my wonderful family. And in the weeks leading up Passover, I was busy preparing for my trip to Phoenix. You’re probably wondering what exactly Meny Hoffman was doing in the sunny state of Arizona – so I’ll elaborate.

Ptex Group was named an Ultimate Marketer finalist at InfusionCon 2012. This leading small business marketing conference was just held in Phoenix, Arizona, and recognizes companies who’ve created successful campaigns using Infusionsoft, an automated software program popular in the marketing industry. Read more

Fuel Up Your Business…With Customer Referrals

With the price of gas beginning to climb quickly, motorists across the USA are anxiously keeping their eyes on the pump – and on their wallets.

A quick search on websites like AOL and Yahoo show that articles about minimizing  gas expenses are all the rage now, ranging from lengthy op-ed pieces touting fuel-efficient hybrid vehicles to small news tidbits reminding you to keep your car tires properly inflated.

But there is one money-saving gasoline tip that I didn’t see on those websites. It involves a very simple action that can instantly help reduces the price of your next gas station visit: refer a friend to the Western States Insurance Company. Read more

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