Communication. It’s the cornerstone of any good relationship. And marketing is the way you communicate with your customers.
The ads you create, the brochures you distribute, the website you showcase – all convey a message, telling your company’s story about who you are and what you stand for, and letting customers know just what you can do for them. Read more
The turmoil in Libya is brutal, horrific, and unfortunate. But there is something we can learn from Muhammad Gadhafi, the dictator whose ruling inspired this violent rebellion: Steadfast commitment to a goal. Gadhafi’s mission is perfectly clear: “This is my seat, my reign, my country- and you can’t have it. I will fight for it, ’till the death.” Whether this aim is a wise or realistic one, only time will tell. But Gadhafi knows what he wants and he’s going after it. Gadhafi’s culled international outrage and yet he soldiers on. ‘Cause he’s got a goal and he’s sticking to it. To the death.
This focus, eye on the ball, clear target in hand, is a wonderful tool in business. Many companies fail at their attempts to attract new customers simply due to their lack of clear, specific goals. You know you want more customers. But do you know how many more? How much more money you want to make this year? How many leads you’ll need to follow to get solid clients? Read more
Remember when you were a child and it was time to go to sleep? Chances are you did everything possible to avoid that dreaded moment called bedtime.
You’d take an extra long time putting on those fuzzy pajamas, spend 10 minutes brushing your teeth, then suddenly remember that you were thirsty and needed a glass of water. If all else failed and you were out of stalling tactics, there was always that last resort to delay the inevitable: run away and hide. Read more
There’s a small story I would like to share that illustrates a great lesson for all of us working in the world of business.
A little girl was watching her mother prepare a fish for dinner. Her mother cut the head and tail off the fish and then placed it into a baking pan. The little girl asked her mother why she cut the head and tail off the fish. Her mother thought for a while and then said, “I’ve always done it that way – that’s how grandma always did it.”
Not satisfied with the answer, the little girl went to visit her grandma to find out why she cut the head and tail off the fish before baking it. Grandma thought for a while and replied, “I don’t know. My mother always did it that way.” Read more