The turmoil in Libya is brutal, horrific, and unfortunate. But there is something we can learn from Muhammad Gadhafi, the dictator whose ruling inspired this violent rebellion: Steadfast commitment to a goal. Gadhafi’s mission is perfectly clear: “This is my seat, my reign, my country- and you can’t have it. I will fight for it, ’till the death.” Whether this aim is a wise or realistic one, only time will tell. But Gadhafi knows what he wants and he’s going after it. Gadhafi’s culled international outrage and yet he soldiers on. ‘Cause he’s got a goal and he’s sticking to it. To the death.
This focus, eye on the ball, clear target in hand, is a wonderful tool in business. Many companies fail at their attempts to attract new customers simply due to their lack of clear, specific goals. You know you want more customers. But do you know how many more? How much more money you want to make this year? How many leads you’ll need to follow to get solid clients? Read more
