Red Moose

Case Study

Naming and brand identity for a line of premium shoe care products

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the challenge

Red Moose approached us with an opportunity to help them carve out a well-defined niche in a market that’s staid, uninspired, and undifferentiated on the low to mid-end of the spectrum and dominated by a single player on the high end of the spectrum.

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what was their next?

To create a premium yet affordable shoe care brand that will command a distinctive presence, stand out in Amazon and online marketplaces, and generate shelf appeal in the brands-rule retail space

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the process

Excited by this challenge, we got our creative juices flowing. We began by running the comps and strategizing to come up with a name that would surprise their target audience and also evoke feelings of comfort, warmth, and hominess. We felt that the name Red Moose does just that.

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We created a premium brand of shoe care that’s authentic and authoritative, respected yet relatable, classic yet contemporary. A premium yet accessible brand of shoe care that’s confident, genuine, relatable, and very much intentional.

We achieved this through on-point brand colors, a relatable and witty voice and tone, and graphics that brought out that manly, old-time, high-quality leathery feel.

See below a brand that exudes solidity, credibility, authority, and category leadership – all to match their top-quality products.

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