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What Does Growing a Business Really Mean?

By Meny Hoffman // Business // 5 min read

“How do you define growth?”

This is a question I posted recently on LinkedIn—and one I ask often when I’m speaking to audiences of businesspeople. And it always amazes me to see the diverse range of answers I get.

Employees: Know Your Value + Grow Your Career

By Meny Hoffman // Business // 3 min read

Most of my articles, as you’ve probably noticed, are geared toward business owners, managers, and entrepreneurs. But if you’re an employee at a company who wants to know how you can grow professionally, advance in your career, and boost earning potential, this one’s for you.

(And if you’re a manager who wants to understand how to help your employees grow, this one’s also for you.)

No Rockstars, No Ninjas, No Gurus

By Chava Shapiro // Business // 5 min read

As the UX strategist at Fowardslash, Sholom leads a team of researchers, developers and front end designers to create sound strategy, wireframes and user flows to build out sites and create optimal conversions for our clients. He’s also chief of making-it-happen-in-the-most-efficent-way-possible and is always educating himself and the team on what’s next in the digital space.

I asked him if he’d share a taste of his vast web wisdom—and here’s what he had to say.

Don’t start fresh in 2019

By Meny Hoffman // Business // 3 min read

It’s 6:15. Your alarm clock goes off. But you have zero desire to hit snooze.

You are ready to tackle the day. Energized to unlock its opportunity and potential. When you sit down at your desk, you feel confident and hopeful. Unstoppable.

There’s a name for this experience. It’s called Momentum. Like rolling a boulder down a hill, beginnings are tough and slow, but once you start going down that slope, you can go faster and faster, progress becomes easier and easier, and it’s nearly impossible to stop.

Are You Your Own Worst Enemy?

By Meny Hoffman // Business // 5 min read

Have you ever been on the verge of giving up? Have you ever hit a wall, looked in the mirror and thought, “I just can’t do this”? Have you ever experienced the pain of self-doubt, of believing with every fiber of your being that you simply don’t have what it takes to succeed?

It is a dark place to be. There is no doubt about that. And it’s in these moments where we can be our own worst enemy—where we can lose the will to keep going. And that would be a big mistake.

Why Isn’t My Salesperson Closing Enough Sales?

By Meny Hoffman // Business // 5 min read

When is the last time you hired a salesperson that you think is absolutely perfect for the job, only to find out they can’t close a sale if their life depended on it?

If this has happened to you, you’re in good company.

For a long time, I wondered why this is such a common scenario—why is it that someone can seem like a great salesman, but when it comes down to it, they have a hard time gaining the full trust of clients?

“Can I Just Have Two Minutes of Your Time?”

By Meny Hoffman // Business // 4 min read

There’s a knock at your office door.

Your employee peeks their head in innocently.“Do you have a quick second?” “Can I just have 2 minutes of your time?”

OK. It’s just two minutes, you think.

How many of you fall for this on a daily basis?

Though the person doesn’t usually intend it as such, it’s a trap—and we know it. A second is never a just second. A minute is never just a minute. Even if it were, all those second and minute interruptions really add up … to more than you might think.

How the 80/20 Rule Will Change Your Business

By Meny Hoffman // Business // 5 min read

Have you ever met someone who always seems busy—but if you asked what they’ve accomplished in the last day, or the last week, they couldn’t give you a straight answer?

Maybe, if you’re being totally honest, this happens to you, too?

Let’s face it. Being truly productive in today’s business world is more difficult than ever. Yes, technology has made us much more efficient in many ways, but it also comes with great challenges: The constant bombardment of dings and notifications and emails and phone calls and texts can throw even the most type-A, goal-oriented businessperson out of focus.

Selling on Amazon? 6 Reasons You Can’t Ignore Building Your Brand.

By Meny Hoffman // Business // 5 min read

Maybe you’ve just started selling on Amazon. Maybe you’re already an established seller with great sales. Either way, one thing is certain: If you want enduring success in the ever-changing world of Amazon, you can’t ignore the importance of having a strong brand.

Ask the sellers who have seen the most consistent, reliable growth on Amazon how they achieved so much success long term. They’ll likely tell you that optimizing their listings, using the right keywords, and hiring a listing expert got them to the top, but it was their brand that helped them stay there.