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Preparing for the Relaxation Rush

Next week, Ptex Group will be closing its doors for a few short days as our hardworking team plans to celebrate the wonderful Jewish holiday of Pesach (Passover).

The benefits of taking a break are well-documented. The ability to catch our breath, to clear our minds. Revamp and re-energize.

What is often overlooked, however, is the importance of proper preparation prior to stepping away from the hustle and bustle of our business lives. Read more

Debate Debacles: How NOT To Talk To Your Clients

Amidst the helmeted hairdos, hyperbaric hyperbole and heated harangues, a presidential debate was apparently held this past week.

The Donald on the right. Madame Secretary on the left. And a collective nation of weary voters crammed smack in the middle.

News flash: The presidential debate was anything but presidential.

Pointed questions went pointedly unanswered. Vague claims and misleading statistics and snide references were haphazardly thrown around. And copious sniffles abounded.

This was not America’s finest moment – at least from a business perspective.

Read more

Are You Prepared for Success?

As a marketing agency, Ptex Group invests a lot of time and talent into creating and positioning brands, and building out detailed campaigns.

But here’s the thing: Sometimes, once a company has launched a successful marketing or re-branding campaign, they find themselves without sufficient manpower to handle the sudden influx of incoming phone calls, inquiries, and leads.

And surprisingly enough, the success itself ends up resulting in a catastrophic waste of time and money – potentially causing the newly formed brand image to become severely tainted.

Something to think about, isn’t it? Read more

The Art of Delegating

Professor Jeffrey Pfeffer, of Stanford University, accurately summed up the responsibility of a leader:

Your most important task as a leader is to teach people how to think and ask the right questions, so that the world doesn’t fall apart if you take a day off.

Perhaps no concept in business is more essential, and at the same time so colossally misunderstood, than delegation. Any rational person knows that they have strengths and limitations. It follows, that tasks should be divvied based on each employees abilities.

Yet for some reason, many business struggle to properly delegate—and the consequences are severe. Sloppy projects. Missed deadlines. Angry clients.

Lather, rinse, repeat.

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Kill the Manager!

Now before everyone gets up in arms, I’m certainly not advocating violence in any shape or form. But I do want to bring attention to a fundamental issue that, unfortunately, tends to get skated over a bit.

It’s no secret that company culture is a critical element to success in any business. It’s a huge reason for the success of companies such as Google, Zappos, and Southwest Airlines. Quality employees and valuable clients alike are attracted to a place with a vibrant, positive culture.

Great culture starts at the top. Those in executive and managerial positions have the power to set the tone for the workplace environment. It’s an enormous, far-reaching responsibility, because the environment they create will ultimately determine the quality of the employees and the business they attract. Guess that’s why they’re paid the big bucks.

There is a common denominator that all companies with great culture tend to share: they understand that there is a difference between managing and leading.

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You 2.0

You turn on your phone, and are greeted by a most familiar message.

An alert flashes across the screen giving you the option to update to the new and improved version of some app or software. Just a tap of the screen and presto! It’s better than ever.

This routine has become so commonplace in our mobile-centric lives. Today’s hyper-paced world has reached dizzying levels of speeds, and software developers are constantly rolling out new updates, security fixes, and improvements to their products in order to keep pace.

While there’s not much to do on our end, in reality there is a lot of work that goes into creating these updates. There is updated code to write, bugs to fix, development, testing, split testing, tweaking, consumer feedback, and more testing. It’s an ongoing, meticulous process.

Much like the phones that (unfortunately) control our lives, we, too, require periodic updates.

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Before Putting Your Business on Vacation

At the end of next week, Ptex Group will be closing its doors for a few short days.

Our hardworking team plans to celebrate the wonderful Jewish holiday of Pesach (Passover) and will honor this beautiful, timeless tradition… by taking a vacation from the office.

Dozens of studies show it is both healthy and important to periodically take a break from our hectic work schedules. And the reason is quite simple.

Read more

Put Your Profit First. Always.

As humans, we’re all creatures of habit. We have our morning routine. Our work routine. Our pre-meeting routine. We all just like to get into a rhythm and keep it that way.

After all, sticking to a routine is the key to being productive. Successful people are well-known as sticklers for routine. Routine provides structure. It establishes a sense of security.

Which makes having to change routine so hard.

It means tearing down the habits we worked so hard to create. It means demolishing the cocoon of security around us. Forgetting what we always knew.

Yesterday, I learned this lesson firsthand.

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What’s Your ONE Thing?

Let’s face it. Today’s business world is more difficult than ever.

Now, I’m sure many of you are probably thinking, “what are you talking about? Modern technology has made staying connected easier than ever!”

Allow me to explain.

The daily bombardment of phone calls, texts, emails, status updates, and other messages flying across our screens has really made us more detached and out of focus. We’re constantly being pulled in a thousand different directions. Spreading ourselves too thin.

As a result, our stress levels have risen and our productivity has suffered.

However, there are those who, despite the available distractions, seem to be productive no matter what.

What’s their secret?

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Can You Just Stop For A Minute!?

2016 is just a couple of days away.

Many businesspeople know that the change in the calendar year is a great time to set goals for the next year.

But not too many know that there is a step prior to setting goals – the mindset.

Smart businesspeople know that there is no straight path to success. There are many confusing twists and turns, and it’s easy to get lost. To simply keep moving to try to find your way out is counterproductive.

Just ask Richard Bauer.

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