For this edition of People of Ptex, I sat down with branding and marketing maven Elke Taussig, also known around the office as The Brand Whisperer. Elke is one of the longest time members of the Ptex Group family—she’s been around since the early days, when Ptex was still Printex, and has seen the organization grow into what it’s become today. A deep thinker and creative wordsmith, Elke knows how to get to the essential core of, well, pretty much anything. In this interview, Elke and I discuss the meaning of branding, what she loves most about her job at Ptex, and what it’s like to be a religious Jewish woman in the business world.
BROOKLYN, NY—Ptex Group is proud to announce that we’ve been named as one of the “100 Best Places to Work in New York City” by Crain’s New York Business. The annual list recognizes companies with the highest levels of employee satisfaction and engagement based on an employee survey and feedback on the company’s culture, benefits, philosophy, and workplace environment.
Would you hire an employee who has skills you desperately need but doesn’t fit into your company’s culture?
I posted this question a few days ago to on Linkedin, and received several insightful answers. There was a general consensus that hiring an employee who fits your company’s culture is extremely important—perhaps even more than their skill.
But let’s back up a second. What exactly do I mean by culture?
Here’s a scary thought: Try and picture a world without email.
Indeed, it’s hard to fathom our world functioning as we know it without the wonder that is email. It’s cheap, it’s fast, it’s convenient, it’s just… easy. Few words can be as harrowing and bone-chilling for a business as “email is down.”
But for all its immeasurable benefits, there is a dark side to email. One that can eat away at the very core of any business – even the most successful.
To receive this prestigious accolade, GPW asked our employees to participate in their anonymous survey on their feelings regarding the workplace environment, culture, management, etc. and how it affected – positively or negatively – their job performance. I myself was not allowed to take part in this.
The unanimously positive results of the survey was quite touching.