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What’s Your Big Why? A Mindset That Will Grow Your Company—with Susie Carder

Your mindset comes from your big WHY. If there’s no bigger why and you’re doing it all for the money, you won’t grow your company. It has to be that passion that motivates you and gets you out of your bed. Meny Hoffman’s guest in this episode is Susie Carder, who went from being a low-paid hairdresser to becoming an entrepreneur and creating not one but two $10-million companies. Susie talks with Meny about the importance of having the mindset before the skillset to being successful in your business. Listen to this episode and discover Susie’s “WHY” and how it helped her succeed. Tune in!

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These Companies Mastered the Art of the Pivot. Here’s How.

As a business owner, I know that the economic upheaval we are all living through presents great challenges. But years from now, when people analyze how the world’s most successful businesses survived the storm, there is little doubt in my mind that 2020 will become known as “The Year of the Pivot.”

I was recently listening to an interview with the Vice President of Brand Marketing for the national restaurant chain, Chipotle. It struck me that while the food service industry has been all but decimated as countless restaurants struggle or fail worldwide, Chipotle’s profits are currently hitting all-time highs. How did they do it?

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How Two Minutes Can Ruin Your Day

Knock, knock.

Your employee peeks their head in innocently. “Do you have two minutes?”

OK. It’s just two minutes, you think. “Sure! How can I help you?”

Tell me the truth: How many of you fall for this on a daily basis?

Though the person didn’t intend it to be, this is a trap—and we all know it. Because a second is never a just second. A minute is never just a minute. Even if it were, all those seconds and minutes add up to much more than you might think, in both time and mental headspace.

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We’re here for you.

In these unprecedented times, you, like business owners around the world, are probably uncertain about what steps you should be taking to minimize the effect of the coronavirus crisis on your business, and how to best support your employees and customers during this challenging time.

We want you to know that you’re not alone, and we’re here to support you in any way we can.

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Is Asking for Help a Strength or a Weakness?

By the time he came to me to ask for advice, the only thing left to do was stop the bleeding and get out.

He sat across from me in my office, tears welling up in his eyes. He had invested $400,000 into his new venture, and it wasn’t working. The most painful part of the story? If he had sought advice from someone sooner, he may have been able to turn the situation around, or at least cut his losses.

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The Meeting that Should Have Been an Email

When you hear the word meeting, what’s your gut reaction?

The other day, I was listening to a podcast about productivity where the guest was bemoaning the amount of time that we waste on meetings. Curious if this feeling was the norm, I decided to turn to my LinkedIn community and ask: “When you hear the word ‘meeting,’ what is the first time that comes to mind?”

Well, over 8,000 views and 75 comments later, I got my answer.

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The Food Truck Challenge

Recently, I took the Ptex Team on a surprise outing just a few doors down from our office. We came to a large, empty hall with chairs arranged in a circle. As the team filed in, no one knew what was going on, why they were there, or what we’d be doing.

Then, our moderator explained that we would spend the afternoon competing in “The Food Truck Challenge.” We divided into four teams and each team was tasked to create their own food truck according to their assigned cuisine (Mediterranean, Asian, South American, and desserts), complete with branding and marketing, three dishes plated for 20 people, and of course, the truck itself. Everyone had a blast!

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