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Let’s Talk Business

LTB 101 | Business Processes

How & Why We Need to Delegate & Prioritize Processes—with Chris Ronzio

Managing growth may be one of the most challenging parts of owning a business. This week, our guest is Chris Ronzio. Chris is the founder and CEO of Trainual and author of the bestselling book, The Business Playbook: How to Document and Delegate What You Do So Your Company Can Grow Beyond You. In our interview, he explains that the key ingredients to success and growth in any business are delegation and establishing processes. We dive deep into the importance of standard operating procedures (SOPs), and where we should start creating them. SOPs aim to achieve efficiency, quality output and uniformity of performance, while reducing miscommunication and failure to comply with industry regulations.Whether you operate on your own or with a small team, it is crucial to implement SOPs at your own level, and Chris is here to explain how.

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The Four Essential Choices Every Leader Must Face—with Mark Miller

Every challenge in business stems from something deeper, right? This week, our guest is Mark Miller, a top business leader, bestselling author, and communicator. According to him, most of the challenges we face in our businesses are deeply rooted in the foundations of leadership.  How can we tackle these issues from the top down? By becoming the best leaders we can be. And in this episode, he gives us a solid foundation. As leaders, we constantly have to make big decisions that affect a lot of people’s lives. It’s a lot of pressure. But it’s also an incredible opportunity to work on ourselves. In our interview, Mark discusses how he was able to figure out how to accelerate leadership development in his organization and how that opened doors for his career. Listen in and learn more as Mark shares the four most essential smart leadership choices you can make to foster a healthy work environment. You don’t want to miss this valuable and action-packed episode.

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LTB 99 | Sales Psychology

Sales Psychology 101: Finding the Why in How People Buy—with Victor Antonio Gonzalez

What’s the most crucial aspect of your sales strategy? This week, our guest is Victor Antonio Gonzalez. Victor is the President of Sales & Marketing for a $420M company, VP of International Sales, and has over 25 years of in-the-field sales experience. Hearing him speak on Let’s Talk Business about the ins and outs of a successful sales strategy was both inspirational and practical.  He explains that connecting with our target audience is the most crucial element in the sales process. If we shift our perspective from being feature-focused to benefit-focused just a bit and pay more attention to the needs of our audience, their problems, and how we can solve them with our solutions or products, then it’s almost guaranteed to be a win-win.  In our interview, we speak about the importance of putting ourselves in the shoes of our preferred customers and how to design sales strategies around that. You don’t want to miss this valuable and action-packed episode!

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LTB 98 | Cybersecurity

Cyber Security and IT Support: How to Prevent a Catastrophe—with Yiddy Lemmer

Can we ever be so sure that our information is protected from the bad guys of the deep, dark cyber universe? Cybersecurity has been a priority for business leaders for many years. Yet, despite investments in security controls, cyber-attacks keep coming. Faced with a range of obstacles, businesses are changing how they approach cybersecurity. This week, our guest is Yiddy Lemmer. He’s the founder and CEO of CompuConnect, a premier IT support company that provides small to mid-sized businesses in NYC and surrounding areas with their technology and cybersecurity needs. In our interview, we discuss some of the valuable strategies that will help us best protect companies (and customers) sensitive data and information.  We learn that as entrepreneurs, we need to view cybersecurity as an investment that will help take our businesses further. Most of us don’t even know the risk we’re taking with access to so much sensitive information, and what could potentially happen if aren’t protected. So, make sure to listen, and get informed. Listen and enjoy!

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Know Your Limitations: A Recipe to Propel You Forward—with Neal Hoffman

Ever feel like you need to take a few steps back in order to propel yourself forward? This week, I’m excited to bring you Neal Hoffman. You may have heard of him, seen him on Shark Tank, or seen his one-of-a-kind character —Mensch on a Bench— in stores this holiday season. Neal’s creativity and entrepreneurship go unmatched. In our interview, he explains that having awareness of your strengths, limitations, and parameters are the key to true growth. Throughout his journey, he’s been able to turn his ideas into physical products, and how he spends most of his time advising others who want to do the same. He speaks openly about his successes as well as his breaking points along the way. He explains that the best part about hitting rock bottom is that the only place to go is back up, and through creative solutions, anything is possible.  Tune in, and you’ll gain practical tips for getting out of a rut, and start making moves in the direction you want.

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These Companies Mastered the Art of the Pivot. Here’s How.

As a business owner, I know that the economic upheaval we are all living through presents great challenges. But years from now, when people analyze how the world’s most successful businesses survived the storm, there is little doubt in my mind that 2020 will become known as “The Year of the Pivot.”

I was recently listening to an interview with the Vice President of Brand Marketing for the national restaurant chain, Chipotle. It struck me that while the food service industry has been all but decimated as countless restaurants struggle or fail worldwide, Chipotle’s profits are currently hitting all-time highs. How did they do it?

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How Two Minutes Can Ruin Your Day

Knock, knock.

Your employee peeks their head in innocently. “Do you have two minutes?”

OK. It’s just two minutes, you think. “Sure! How can I help you?”

Tell me the truth: How many of you fall for this on a daily basis?

Though the person didn’t intend it to be, this is a trap—and we all know it. Because a second is never a just second. A minute is never just a minute. Even if it were, all those seconds and minutes add up to much more than you might think, in both time and mental headspace.

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