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Lessons from an Entrepreneurial Journey—with Isaac Scharf

By Meny Hoffman // Podcast // 15 min read

Have you ever doubted whether you have what it takes to build your business?

Growing a business is not easy. That’s why I am thrilled to share this interview with my guest Isaac Scharf, the founder and CEO of IYS Enterprises, INC. and Pillow Guy, as he retells his own fascinating entrepreneurial journey, from successfully launching a restaurant in the Catskills, to selling life insurance, to running a thriving moving company, and ultimately breaking into the pillow and bedding industry.

There is so much to learn as Isaac shares with us his wealth of experiences and what he discovered along the way. He breaks down the way you need to approach and understand your brand and the products that you’re sourcing. Isaac also shares how you can get your products to retailers and e-tailers, and offers valuable insight into recent trends within the eCommerce marketplace.

Listen and enjoy!

The Six Essential Traits of a Successful Entrepreneur—with Gino Wickman

By Meny Hoffman // Podcast // 15 min read

You want to start your own business. But there’s a lot on the line. You have to ask yourself difficult questions. Do I have what it takes? Is it worth it? And how do I do it?

This interview has been months in the planning, and I’m so excited I can finally share it with you all. I had the honor of interviewing Gino Wickman, creator of the Entrepreneurial Operating System (EOS) and the Founder of EOS Worldwide. He is a bestselling author of several books, including Traction and most recently, Entrepreneurial Leap: Do You Have What It Takes To Become An Entrepreneur? Gino founded Entrepreneurial Leap with the mission to give people the tools to decide whether entrepreneurship is the right path for them and how to go after their dreams.

In our interview, Gino and I discussed his journey in developing the EOS system and what he has learned is the most important mind shift a leader must make to make their organization successful. We discussed entrepreneurship—the six essential traits of every entrepreneur, how to identify whether entrepreneurship is in your DNA, and the different ways that one can pursue the entrepreneurial path.

If you’re currently an entrepreneur, thinking about becoming an entrepreneur, or wondering if entrepreneurship is right for you, I encourage you to give this one a listen!

How Creatives Can Create A Thriving Business—with Gabrielle Chipeur

By Meny Hoffman // Podcast // 15 min read

Are you ready to love not just your work, but also the business that supports that work? Are you tired of spinning your wheels in your service-based business and know there must be a better way to grow your revenue, avoid burning out, and attract high-quality clients?

Thankfully, this week’s guest on the show is Gabrielle Chipeur, marketing automation specialist and author of Secret Weapon: Attract the Best Clients, Charge What You’re Worth and Fall in Love with Your Work Again. Gabrielle works with web professionals, designers, and coaches to help them discover the areas of their business they should be focusing on (and the ones they shouldn’t) in order to grow their revenue and feel more fulfilled doing it.

In this interview, Gabrielle and I discuss the best practices that work for optimizing the systems and processes in your business so you can spend your time, energy, and resources on what really matters. We talk about how to ensure the perfect clients come to YOU, so you can show up for yourself and your clients and achieve true work-life harmony.

If you’re ready to level up your business, this episode is not to be missed.

Listen and enjoy!

How to Turn a Setback into a Comeback—with Dr. Willie Jolley

By Meny Hoffman // Podcast // 15 min read

These are no doubt uncertain times. Businesses are shuttered, people are scared, and the anxiety level is high. That’s why I’m so excited about this week’s guest—someone I believe can comfort us, encourage us, and guide us through this challenge.

There are motivational speakers, and then there is Dr. Willie Jolley. He’s an award-winning speaker, bestselling author, and media personality who uses his public platform to pursue his mission of empowering and encouraging people to rise above their circumstances and maximize their G-d-given potential. Many know him as the speaker that Ford Motors called on when they were on the brink of bankruptcy; his work helped Ford reject the government bailout and go on to $1 billion in profit.

In our interview, Dr. Willie Jolley tells the story of how he went from becoming a fired singer to reading a motivational book that led him to pursue his passion. He also teaches us timeless principles for how to use setback as a set up for a comeback.

I hope you listen to our conversation and it gives you the strength and encouragement to keep going despite whatever obstacles you face. As always, I would love to hear what you think. Listen and enjoy!

What Entrepreneurs Can Learn from a Combat Veteran—with Waldo Waldman

By Meny Hoffman // Podcast // 15 min read

While I recorded this interview several weeks ago, I cannot think of a more appropriate time to release it. There is no question we’re all in a kind of war right now, and to get through it will require a military mindset. This week’s guest, Waldo Waldman, knows a thing or two about the mindset and discipline you need to lead your company even through the most difficult obstacles.

Waldo Waldman is a highly-experienced F-16 fighter pilot with over 65 real-world combat missions, a Hall of Fame leadership speaker, executive coach, and author of the New York Times and Wall Street Journal bestseller book, Never Fly Solo.

In this interview, Waldo breaks down the importance of your winning mindset, staying focused on your mission even when “missiles” are heading your way, and how to build trust, discipline and revenue-producing relationships with your employees, partners, and customers. This interview reveals so much about how we can use crucial combat lessons to become better leaders and entrepreneurs. Listen and enjoy!

How to Know When You’re Ready to Outsource—with Nathan Hirsch

By Meny Hoffman // Podcast // 15 min read

Trying to cut labor and operational costs? You may want to outsource less critical operations so you can save money and focus on the core aspects of your business. But how do you know where to start? How do you know when you’re ready to outsource?

In this episode, I interview Nathan Hirsch, a successful entrepreneur and expert on remote hiring and eCommerce selling, about the ins and outs of outsourcing. Nathan is the co-founder and CEO of FreeeUp.com, a marketplace that connects businesses and pre-vetted freelancers in eCommerce, digital marketing and much more. Nathan explains why outsourcing is a win-win for both business owners and hirees, outlines his proven method for deciding which tasks are your highest priority to outsource, identifies common mistakes to avoid when bringing outside talent onboard, and shares some practical tips on how to delegate effectively to free up your time.

In today’s rapidly changing world, outsourcing is indispensable for businesses that strive to scale faster than ever before, and I’m so excited to share this eye-opening interview with you.

Never Stop Learning– with Mordy Golding

By Meny Hoffman // Podcast // 15 min read

Never stop feeding your brain with knowledge because constant learning allows you to grow and develop life skills.

Today with Meny Hoffman is Mordy Golding, the Director of Content for LinkedIn Learning. They talk about LinkedIn Learning in particular and discuss the importance of constantly educating oneself and growing. Mordy then shares the top LinkedIn job requirements, top skills you’ve got to learn, and the differences between soft skills and hard skills. Absorbing knowledge has its limits, and with this, he shows you how much you need to learn, what you need to do, and how you need to do it. Finally, pay close attention to how Mordy shares their transition from Lynda.com to LinkedIn acquiring Lynda, and Microsoft acquiring LinkedIn.

The Pillars of Sales Success– with Berry Schwartz

By Meny Hoffman // Podcast // 15 min read

Is sales a learnable skill? If you have to do sales in any capacity (a.k.a. all of us), then this episode is for you. This week’s guest is sales expert Berry Schwartz. Berry runs a highly sought-after consulting and sales training company where he coaches business owners and sales teams on how to hit their sales goals.

Berry and I discussed how to transform your relationship with selling from dread to joy, what differentiates successful salespeople from those that fail, the four pillars of consistently closing sales, and the mindset you need to generate revenue from every lead, qualified or not. If you want to hear some proven, practical tips to become better at sales, starting now, give this one a listen!