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Wielding Social Media’s Power for Business Growth with Louise McDonnell

Social media is a wild west that many business owners eagerly charge into, guns blazing, hoping to strike viral gold. Yet most find themselves wandering aimlessly, bleeding money and time, while seeing little results. So how do you avoid becoming another casualty?

In this episode, social media expert Louise McDonnell shares her step-by-step system for leveraging social media to drive real results and growth for your business. Learn how to lay the groundwork, define your target audience, optimize your platforms, develop an effective content strategy across pillars like awareness, expert positioning, sales, and advocacy, incorporate paid ads, and continually evaluate performance.

Louise McDonnell, a renowned social media trainer and strategist, has been working in digital marketing since the 1990s. She is the founder of SellOnSocial.Media and has published a best-selling book, the Social Media Content Planner Guide.

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Closing the Sale in a Crowded Market: The Secret of Selling your “Because” with Gerry O’Brion

What does your company do that your competitors can’t or don’t do that proves your value to customers?

Marketing expert Gerry O’Brion joins host Menny Hoffman to discuss how small businesses can break through crowded markets using lessons from big brands. In this insightful interview, Gerry explains his “Because Framework” for developing compelling and differentiated messaging that attracts the right customers.

Gerry O’Brion speaks to companies and sales teams looking to drive revenue in crowded industries during times of great change. He teaches an influential yet straightforward framework that prompts customers to choose you over all other options. Gerry is renowned for revealing the “Power of BECAUSE” – the missing element that sparks sales and propels companies beyond the sea of sameness. After years as a marketing and strategy executive building iconic brands like Tide and Coors Light, he leveraged his C-suite experience with billion-dollar companies to create a proven system for influence. Gerry’s framework enables organizations of any size to achieve the gravitas and effectiveness of leading brands through targeted strategies.

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Avoiding the Burnout Zone with Dr. Ana Melikian

People talk about burnout all the time, but they rarely know what it actually means and how it differs from normal workplace stress. Fortunately, Ana Melikian, Ph.D. has studied burnout extensively, and is ready to tell you what it is, why it matters, how you can prevent it, and the ways to treat it once you have it. Listen to this fascinating episode of Let’s Talk Business as she and Meny go over the symptoms of burnout, specific methods you can use to avoid it, what the potential costs are if you ignore it, and much more. It’s not a typical episode… but it may radically change the way you run your business as well as your life.

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Defining Seo, Using Seo, and Growing with Seo: A Deep Dive Into Search Engine Optimization with Stephan Spencer

Defining SEO, Using SEO, and Growing with SEO: A Deep Dive Into Search Engine Optimization with Stephan Spencer

Your business can grow with SEO – but only if you do it right. On this episode of Let’s Talk Business, SEO expert and Netconcepts Founder Stephan Spencer joins Meny for a deep dive into Search Engine Optimization. Learn how to maximize SEO, what mistakes to avoid, and the ways to make your website SEO-friendly as well as beautiful and useful. Meny and Stephan also discuss the best ways to discover the keywords you need, the reasons that blogs (under a different name) are not going out of style, the importance of turning your audio and video clips into written transcripts, how to determine which firm is most fit to help you with SEO, and much more.

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Turning the Science of Communication Into an Art with Glenn Milliet

Turning the Science of Communication Into an Art with Glenn Milliet

We are communicating all the time, which also means that we’re constantly trying to sell. What are the most important communication skills that will help your potential client hear you and feel heard, thereby helping you close a deal easily and effectively? Join Meny and his guest, communications expert Glenn Milliet, as they explore the science behind personal communication. They discuss the ten commandments of good communication, why communication is a science rather than an art, the importance of body language, the three reasons that salespeople fail, why every conversation needs to end with an offer, the importance of getting confirmation, what to do when your potential client isn’t convinced, and much more.

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Re-Run Building a Mission-Based Company Culture with Mike Beckham of Simple Modern

Re-Run Building a Mission-Based Company Culture with Mike Beckham of Simple Modern

Everybody knows that company culture is important, but that’s a lot different from actually building a culture that sticks, makes your business better, and gives your employees a sense of mission. How can you build a meaningful and deep-rooted company culture that will also make your business stronger and more successful? Mike Beckham, the co-founder, and CEO of Simple Modern has created one of the most successful drinkware companies on the planet while also fostering a mission-based culture. In this episode of Let’s Talk Business, Meny asks Mike about the secrets of his success, the ways we can all inculcate a positive and productive culture in our companies, what entrepreneurs need to look at when trying to start a company, and much more. Listen and enjoy!

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What Are the Secrets of Massive Real Estate Success? A Conversation with Joseph Lubeck

What Are the Secrets of Massive Real Estate Success? A Conversation with Joseph Lubeck

Although Joseph Lubeck left home at age 15 with only $400 to his name, he has become one of the world’s most successful real estate investors and is the Chairman and Co-Managing Partner of Electra America, and Founder and Chief Executive Officer of American Landmark.

In this fascinating episode of Let’s Talk Business, Joe lets Meny in on the secrets of his success and the ways that anyone can learn how to wisely invest in the real estate market. Among the topics they discuss are what you need to do to start off in real estate, whether down cycles should be seen as an obstacle or an opportunity, why some successful real estate investors sometimes lose everything (and how to avoid falling into that trap), the biggest mistakes people make in real estate, and much more. He also tells his own story and emphasizes the importance of charity not just as a religious obligation, but also in creating a company culture where people can thrive.

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Mindset First, Strategy Second: Creating Leaders who Lead Effectively with Vamsi Polimetla

Effective leadership is the key to exponential growth, but saying you want to lead isn’t the same as knowing how to do it. To learn some of the secrets of creating leaders who can lead your company into a limitless future, Meny was joined by Thought Leader, High-Performance Coach, and Life & Business Strategist Vamsi Polimetla for a fascinating and eye-opening conversation.

Listen in as they talk about the difference between management and leadership, why mindset and internal alignment need to come before strategy, the importance of making meetings that are more fun than a vacation (seriously!), practical tips on how to think outside the box, what skills you need to look for when you’re building a team, and much more.

 

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