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The People of Ptex: Moshe Indig

Meet Moshe.

Around the office, Moshe is known as a fearless creative and a man who puts his heart into his work. With a brilliant eye, golden hands, and his little black sketchbook never too far from reach, Moshe has this rare knack for knowing how to simultaneous inhabit the divergent worlds of art and strategy. And it shows.

Lucky for me, I had the chance to sit down with Moshe for an interview in the Brain Room.

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The Big Idea: My Little Secret

The campaign was a knockout. Accolades pour in from all sides. People call to congratulate our marketing agency, rave about how intrigued they were by the theme, and of course ask the inevitable question I’ve heard so many times over the years: “So how’d you come up with the big idea?”

This ostensibly innocent little inquiry irks me to no end.

As if I pulled a furry pink Energizer Bunny out of a magician’s top hat. As if I snapped my fingers at the mustachioed maître d’ in a snobbish steakhouse and the big idea was ceremoniously carried in on a gleaming silver tray, resting neatly alongside a fresh mound of mashed potatoes and steamed artichoke. As if I sat down at my desk, gave my pneumatic chair two swift pumps, rolled up my shirtsleeves, and knocked out the idea in five minutes flat.

Wouldn’t that be sweet.

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So Tell Me, What’s New?

I just came across a fascinating article on CNET that I wanted to share with you.

Formally known as The CNET 100 Leaderboard, this eye-opening commentary chronicles the 100 hottest hi-tech products sold this month. A quick look at some of these items – ranging from the HP OfficeJet 8600 printer to the Samsung Galaxy S5 phone to the Nikon D5300 digital camera – really got me thinking.

Why are these objects selling so quickly? Don’t people already own printers and phones and cameras? What’s with the remarkably high demand for so many clone-like products already owned by nearly every human on the planet?

The answer, of course, lies within ourselves.

The Dyker Beach Golf Course: Learning is Easier Amidst Luxury

The three most desirable qualities of a property are: “Location, Location, Location!”

Easy and convenient to get to, the classic landscape of the Dyker Beach Golf Course is wrapped within Brooklyn’s characteristic veneer, fueled by the entrepreneurial energy that pulsates through each blade of grass covering the pristine grounds. With views of the Verrazano Bridge and New York Bay, you can escape into the aura of the private resort, without distraction.

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What’s the difference between a “Keynote Address” and “Breakaway Session?”

Guest speakers, keynote addresses, breakaway sessions, an executive roundtable, power breaks, and The Launch Pad™. What an amazingly packed, content-driven day the LTB 2013 Business Summit is proving to be!

But the one key question that keeps getting thrown around among the many attendees is: “What’s the difference between a ‘Keynote Address’ and ‘Breakaway Session?'”

So we’ll tell you.

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