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The People of Ptex: Moshe Indig

Meet Moshe.

Around the office, Moshe is known as a fearless creative and a man who puts his heart into his work. With a brilliant eye, golden hands, and his little black sketchbook never too far from reach, Moshe has this rare knack for knowing how to simultaneous inhabit the divergent worlds of art and strategy. And it shows.

Lucky for me, I had the chance to sit down with Moshe for an interview in the Brain Room.

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The Big Idea: My Little Secret

The campaign was a knockout. Accolades pour in from all sides. People call to congratulate our marketing agency, rave about how intrigued they were by the theme, and of course ask the inevitable question I’ve heard so many times over the years: “So how’d you come up with the big idea?”

This ostensibly innocent little inquiry irks me to no end.

As if I pulled a furry pink Energizer Bunny out of a magician’s top hat. As if I snapped my fingers at the mustachioed maître d’ in a snobbish steakhouse and the big idea was ceremoniously carried in on a gleaming silver tray, resting neatly alongside a fresh mound of mashed potatoes and steamed artichoke. As if I sat down at my desk, gave my pneumatic chair two swift pumps, rolled up my shirtsleeves, and knocked out the idea in five minutes flat.

Wouldn’t that be sweet.

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So Tell Me, What’s New?

I just came across a fascinating article on CNET that I wanted to share with you.

Formally known as The CNET 100 Leaderboard, this eye-opening commentary chronicles the 100 hottest hi-tech products sold this month. A quick look at some of these items – ranging from the HP OfficeJet 8600 printer to the Samsung Galaxy S5 phone to the Nikon D5300 digital camera – really got me thinking.

Why are these objects selling so quickly? Don’t people already own printers and phones and cameras? What’s with the remarkably high demand for so many clone-like products already owned by nearly every human on the planet?

The answer, of course, lies within ourselves.

The Dyker Beach Golf Course: Learning is Easier Amidst Luxury

The three most desirable qualities of a property are: “Location, Location, Location!”

Easy and convenient to get to, the classic landscape of the Dyker Beach Golf Course is wrapped within Brooklyn’s characteristic veneer, fueled by the entrepreneurial energy that pulsates through each blade of grass covering the pristine grounds. With views of the Verrazano Bridge and New York Bay, you can escape into the aura of the private resort, without distraction.

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What’s the difference between a “Keynote Address” and “Breakaway Session?”

Guest speakers, keynote addresses, breakaway sessions, an executive roundtable, power breaks, and The Launch Pad™. What an amazingly packed, content-driven day the LTB 2013 Business Summit is proving to be!

But the one key question that keeps getting thrown around among the many attendees is: “What’s the difference between a ‘Keynote Address’ and ‘Breakaway Session?'”

So we’ll tell you.

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Goldbaum’s: Progressive, Free-Spirited, Genuine, Accessible, and…Gluten Free.

Established in 2007, in a personal quest for great-tasting, wholesome, gluten-free food, Goldbaum’s Natural Foods has seen some amazing success in these few short years. With their line of wheat-free, dairy-free, gluten-free foods picked up nationally by Whole Foods, Shop Rite, Kings, Stop & Shop, Winn-Dixie, and Price Chopper among other national and local retailers, the company has quickly been outgrowing the elementary branding which had been put in place when it first tested the market’s waters.

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“Attention Passengers, This Is Humanization Speaking!”

After boarding an American Airlines flight early Monday morning at LaGuardia Airport, I found myself doing what thousands of other people sitting on the runway were doing: listening to their pilots announce that the flight was being delayed.

Apparently, the budget cuts from Washington went into effect right on time – and it included air traffic controller layoffs – resulting in the “sequestration delay” of flights at airports across the country.

This was not good news. I had an important business meeting in Toronto that day. My staff back at the office were trying to get in touch with me about upcoming projects. And there were almost 25 planes ahead of mine waiting to be cleared for takeoff.

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Stand up for better health… and profits

This week, I came across an astonishing article that made me jump out of my chair – literally.

According to a study published in the International Journal of Behavioral Nutrition & Physical Activity, sitting down at work for long periods of time can actually increase a person’s risk of getting cancer.

Researchers at Kansas State University surveyed 63,048 males for the study. All participants provided detailed information about their daily office sitting time. “We saw a steady increase in risk of chronic diseases the more participants sat,” said researcher Richard Rosenkranz. “The group sitting for more than eight hours each day clearly had the highest risk.” Read more

When Tragedy Strikes…

The entire Brooklyn community was plunged into mourning this week. A young couple, Nathan and Raizy Glauber (née Silberstein), were tragically killed in a grisly hit-and-run crash early Sunday morning as they were bring driven to the hospital to prepare for the delivery of their new baby.

The expectant parents were pronounced dead immediately by medical personnel. But their baby boy survived, delivered prematurely in what friends and family hailed as a precious, miraculous gift. Sadly, this premature baby died the very next day and was buried next to the freshly dug graves of his parents, in what can only be described as a heartwrenching ending to this most awful story. Read more