As the UX (user experience) strategist at Fowardslash, Sholom leads a team of researchers, web developers, copywriters, and designers to create conversion-focused, strategy-driven websites that result in optimal conversions for our clients. He’s also Chief of Making-It-Happen-in-the-Most-Efficent-Way-Possible and is always educating himself and the team on what’s next in the digital space.
I asked him if he’d share a taste of his vast web wisdom—and here’s what he had to say.
BROOKLYN, NY—Ptex Group is proud to announce that we’ve been named as one of the “100 Best Places to Work in New York City” by Crain’s New York Business. The annual list recognizes companies with the highest levels of employee satisfaction and engagement based on an employee survey and feedback on the company’s culture, benefits, philosophy, and workplace environment.
With a name like Owlee, it called for ‘Give a Hoot’ as its tagline. Because ain’t that the best option for a sound company who cares about being on the forward trend of creating beautiful sound for its consumers?
We got the products raw from the team at Owlee and developed the brand, packaging and sometimes informing the design of the product itself. The products hung around the office, where we got to wear them, play them, test them out, hold them in hand and on occasion casually adopt them (shhh, I think they’re still looking for the Raven).