Airseal

The situation

A multi-divisioned insulation company offering a wide variety of insulation-based solutions, Airseal’s capabilities went far beyond “spray foam.” They needed branding that communicated their reputation as a market leader, connected with the full spectrum of their diverse target markets, and portrayed their variety of services under one corporate banner.

The creative solution

While maintaining Airseal’s existing brand equity, we refreshed its logo & overall branding to exude a revitalized sense of confidence, boldness and cohesiveness. We simultaneously created an auxiliary marketing platform to visually represent Airseal’s manpower and position it as the stalwart “defender” of the industry.