CHYE

The situation

While CHYE offered many services to assist aspiring entrepreneurs in the Crown Heights, Brooklyn Community, the non-profit operated primarily “under the radar,” with many in the community either not knowing about the organization, or being unclear about their offerings.

The creative solution

We updated CHYE’s visual identity to add fresh appeal and create a more high-profile presence and clearly delineated their services by dividing them into three areas: Explore, Start, Grow. The boldness of the logo, typefaces and colors evokes a solid, robust, and lasting foundation for business success.