While CHYE offered many services to assist aspiring entrepreneurs in the Crown Heights, Brooklyn Community, the non-profit operated primarily “under the radar,” with many in the community either not knowing about the organization, or being unclear about their offerings.
The creative solution
We updated CHYE’s visual identity to add fresh appeal and create a more high-profile presence and clearly delineated their services by dividing them into three areas: Explore, Start, Grow. The boldness of the logo, typefaces and colors evokes a solid, robust, and lasting foundation for business success.
Heart & Soul Overload
We know you want a peek, but the amount of heart and soul poured into this project is simply too much for the screen to handle.
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