Experience Home

The situation

Epica had already built solid momentum, but they were ready to upgrade their look and feel with cohesive branding that would endear customers to their brand, and ultimately catapult them to the top of the Amazon charts. This would require digging deeper into their “why” to hone in on and create an emotional connection with customers.

The creative solution

The kitchen is the emotional epicenter of the home; a symbol of belonging; of the warm, loving embrace of Mom, Dad; and of comforting flavors and nostalgic traditions. With Epica’s new brand identity, we sought to capture—and elevate—the magic of home with the kitchen as its beating heart.

What we did

  • Brand narrative
  • Brand voice and tone
  • Imagery style
  • Tagline
  • Logo
  • Packaging design