To Protect and Insure

The situation

Grandview needed branding to accurately reflect the promise upon which they were built: that every client deserves a custom designed insurance experience. Their customers were looking for the right balance between price and protection; security and sensibility; coverage and clarity—and their branding needed to convey Grandview as the answer to their insurance needs.

The creative solution

With a voice and tone that is professional and crisp, yet still personalized enough to impart a sense of warmth and care, we created a branding identity for Grandview that is sleek and modern—while also conveying Grandview’s traditional value of personalized customer care and protecting the best interests of each and every client.

What we did

  • Brand voice & tone
  • Logo
  • Tagline
  • Visual identity
  • Typography
  • Imagery style