With over 30 years of experience providing companies with full-service logistical solutions, All-Ways Forwarding came to us facing somewhat of a “knowledge crisis”. Internally, heads of divisions were largely unaware of the extent of their own counterpart’s capabilities. Externally, the public knowledge of All-Ways was limited to shipping and drayage solutions, while the full scope of their services extended much farther.
Bringing it all together
Beginning with an in-depth Discovery phase, we began unearthing the heart of the All-Ways brand. Through the use of internal and external surveys, as well as collaborative brand identity exercises, we enabled each and every division to realize exactly what stood behind their slogan, “we’ll take it from there”: connection. Utilizing each link in the chain to get from Point A to Point B.
Telling the All-Ways Story
Armed with the discovery results, we set out to carefully craft the All-Ways story, centered around a comprehensive design strategy. Each element was intended to bring out the sense of connectivity, to demonstrate All-Ways’ standing as the pivotal link between point of manufacture and point of sale.
We chose the versatile yet homey Werkhorse typeface, signifying both the agility and the inherent family-owned feel. We then collaborated with the client to meticulously depict each leg of the All-Ways journey, Beijing to Boise, San Juan to San Fran, taking each complex piece of the puzzle and translating it into vivid iconography for a warm, engaging, and informative visual portrayal.
How do you bring this “connectivity campaign” to life and remind the world of All-Ways’ power to get things up, moving, and done? Make a video, of course.
Equipped with a firm, concrete knowledge of their services and identity, each employee was able to tell the story of the All-Ways brand, which in turn, allowed for smoother interactions with both team members and clients alike. The end result of the campaign was a new recognition and respect for the All-Ways brand, from employees to customers, positioning them as the ultimate destination to get to yours.
By studying our internal teams and clients, Ptex was able to craft a beautiful brand platform that accurately conveys the essence of our company and the supply chain.
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- Branding & Marketing
- Printing & Design
Heart & Soul Overload
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