Cope Education for Business
Brand for the Books
Our job here was nothing less than to reinvent an institution. Established in 1977, Cope offered classes for those seeking a career in accounting and for the general business novice in need of accounting education. The challenges they faced were twofold: 1. The brand image had become obsolete and was lacking in appeal to young newcomers. 2. There was a misconception that the courses provided were only for those seeking a career in accounting, and not as a valuable step up for any business.
New School Look
Our team uplifted the brand, establishing it as a respected “Education for Business” both for students as well as potential employers. Fit for the person looking to make an honest living, and catering specifically to the religious community’s no-compromise values, the new brand features messaging and visual aesthetics that communicate these values and invites potential students to pursue a career with confidence. With Ptex’s passionate touch, the new Cope is ready to take on the world.
We crafted a prestigious logo while maintaining the parent organization’s historic look, and formulated a seal that conveys COPE’s rich heritage at every touchpoint.
Ptex completely rejuvenated the COPE brand, maintaining a sophisticated yet distinctly cultural feel. Their advertising concepts were incredibly creative and actively engaged our target audience.
What we did
- Audience Segmentation
- Consumer Surveys
- Brand Identity
- Brand-led Advertising
- Digital & Social Media
Heart & Soul Overload
We know you want a peek, but the amount of heart and soul poured into this project is simply too much for the screen to handle.
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