LTB Summit

Let’s Talk Beginnings

For a number of years, Meny Hoffman, CEO of Ptex Group, had been delivering practical business tips and advice to thousands of professionals of all levels and backgrounds, garnering a loyal following. Driven by a strong desire to give back to the broader community, he decided to up the ante. Thus, the concept of the LTB Summit was born.

The LTB Summit, which stands for Let’s Talk Business (an homage to Meny’s popular emails of the same title), would be a one-day event for Jewish businessmen and entrepreneurs, devoted solely to real-world business education. The conference would feature a loaded lineup of A-list speakers, entrepreneurial legends, informative workshops, and intimate breakaway sessions, spanning the entire gamut of business topics. Capped off with a live, Shark Tank-style program featuring ambitious pitches and on-the-spot investments. It was to be an event that would radically alter the landscape of Jewish business education.

Let’s Talk Experience

Essentially, we were tasked with taking a long-held concept and creating not just an event, but an experience, all under a powerful educational platform. Every element of the experience, from initial naming strategies to the design to the actual event, would reflect the essence of the vision and purpose of the mission: Trendy. Informative. Powerful.

Let’s Talk Design

The sheer genius and skill behind each element of the comprehensive LTB brand design is near-indescribable. So instead of relegating it to cliches, why not take a look at some of the incredible, stunning illustrations; sleek, straightforward typography; the sophisticated quote-city logo. How about this otherworldly “save-the-date” GIF?

Let’s Talk Growth

This was an event about growth, taking the next steps to success. That meant using motivational messaging, coaxing and urging people to take control of their career and life goals. Each promotional message, whether via email, social media, advertisements, or bus poster, provided specific reasons and applications for attending the event and joining the movement.

The Ask Charlie Show

To further promote the theme of business education, the Ask Charlie Show with Charlie Harary was launched, where businesspeople of every stripe, color, and profession could have their most pressing business-related questions answered.

Spreading the Word

To promote the event, we completely ditched the usual and the formal for the unique and atypical. Every promotional piece – from email to print ad to social media post – was loaded with motivational messaging designed to work across a wide swath of channels. We monitored the interaction with each piece of communication, taking note of responsivity rates and engagement.

Let’s Talk Success

The total sum was a collection of jaw-dropping genius, unseen and unparalleled, which ultimately translated into the roaring success of the event. The LTB Summit platform continues to impact thousands of lives and careers, influencing and educating professionals from all industries, and ultimately positioned Ptex as a prominent educational authority.