Marketing

Could your small business use a big brand strategy?

By , July 2, 2014

Here’s an idea to wrap your head around: Your entire company should be seen as your branding department.

That’s what Gerry O’Brion wants you to think about.

After spending his career developing killer marketing strategies for billion dollar brands like Proctor and Gamble and Coors Brewing Company, Gerry O’Brion realized something.

You might not have the same marketing mega-budget as the corporate big fish…but that doesn’t mean you can’t use their brand strategies to grow your business.

Are you a business owner on a budget? Join the club.

Here’s the good news. You don’t have to bankrupt yourself to develop a smart brand.

All you have to do is “borrow” strategies that have catapulted brands to the big leagues and apply them to your business.

But unless you have a brand strategist at Apple or the marketing director at Coca-Cola on speed dial, how exactly are you supposed to get your hands on those strategies?

We’ll bring them to you at LTB 2014. Click here to register today.

Big-time marketing executive and renowned speaker, Gerry O’Brion has been spreading the word about “What Big Brands Know.” He’s passionate about helping businesses of all sizes capitalize on models and strategies that drive billion dollar brands.

Here at the Ptex Group, we’re passionate about creative branding, and can spot a mastermind when we see one. That’s why we snatched up O’Brion as a keynote speaker at LTB 2014. Don’t miss your shot to hear him speak – reserve your spot now.

O’Brion will tackle a question that all business owners grapple with: How can you convince customers to choose you over your competitors?

His answer is simple, but it’s a game-changer. “Be different from competition in a way your customers value.”

Do you really know what your customers value? You’ve got to learn how to listen.

You also have to know exactly who you’re talking to. Without a crystal clear picture of who your ideal customer is, you can’t shape your marketing efforts  to tell a story that speaks to them. If they don’t relate to your message, they won’t pull out their wallets.

At LTB 2014,  O’Brion will teach you how to change the way you brand yourself for “big fish” results.

Register for LTB 2014 today.

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Rachel Segal

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