Join us for an informal chat between Ptex CEO Meny Hoffman & Strategist Shlomo Grossman as they debrief and discuss the recent Ptex Group rebrand. Listen to the challenges companies face when rebranding, as well as the important ingredients that make a branding project successful.
Listen and enjoy!
Listen to the podcast here:
Download the audio file here.
Special Episode: Ptex Group Rebrand – Behind-The-Scenes with Meny Hoffman
[00:00 – 02:30] Intro to Episode
[02:30 – 05:30] Why Rebrand
[05:30 – 06:26] The Next Step
[06:26 – 07:56] Market Confusion
[07:56 – 12:11] Brand Narrative
[12:11 – 16:34] The New Platform (Target Audience, Common Denominator)
[16:34 – 19:10] Hero vs Guide
“You need to have a brand that you personally are very comfortable with.” – Meny Hoffman
“A great brand becomes the way your salespeople are talking about your brand.” – Meny Hoffman
This season of the podcast is sponsored by: