As the owner of a very busy store, Parc Avenue Shoes, Bentzy Wachsman took time away from his bustling business to fly to New York from his hometown in Montreal. The grand occasion? LTB 2013. He came with a game plan: to improve his marketing strategies.
At a young age, Bentzy sold Cutco knives door-to-door. With a natural flare for sales, he was soon recognized as the #3 salesman in Eastern Canada. Determined to accomplish bigger and better things, Bentzy opened a factory that manufactured children’s outerwear. As the first company to introduce ‘fashion’ to outerwear, he took the market by storm. Bentzy expanded this business and sold it to his top competitor. His next business venture – Bentzy’s Food Depot – was also sold to his largest competitor after 8 successful years of growth.
That’s when he bought a modest shoe store and moved it into a newly renovated space. After four weeks, he had already sold more than the previous owners had sold in an entire year. To say the least, Bentzy has a passion for innovative marketing strategies. Always looking for new ways to expand his business, the LTB Summit caught his attention.