The reports of Black Friday’s death have been greatly exaggerated. I’ve borrowed Mark Twain’s famously derisive line to challenge the media’s contention that Black Friday is losing its luster.
Yes, I know that folks are claiming Black Friday sales were down 11%. But I don’t buy it (no pun intended). Take a closer look and you’ll see these numbers are skewed. While the value of an average online order did indeed drop by 1.8% compared to last year’s figures, actual online sales increased by a whopping 9.5%.
So you tell me: Is Black Friday a failure? Hardly!