The month of July has proven to be a very busy on for all of us here at Ptex Group.
After weeks of intense planning and exhausting coordination, we successfully pulled off an amazing LTB 2014 mega-event. Hundreds of community business owners and entrepreneurs walked away inspired, ready to put the wealth of knowledge dispensed at this conference to good use. (You can check out the live LTB blog to get a real-time feel of what happened during the event.)
The very day after LTB 2014 ended, my wife gave birth to a beautiful baby girl. Needless to say, I was overjoyed and thankful. Did I mention exhausted? I spent the next few days juggling my hours between work and enjoying the newest family addition – and I learned an extremely valuable marketing lesson in the process.
One morning while working at the dining room table, there was a knock at the door. It was from a man holding a beautiful breakfast platter. I automatically assumed it was being delivered from a family member or close friend. After all, a number of baby gifts had already been brought over by relatives and who else would be bringing my wife a fancy basket with breakfast inside?
A quick look at the attached card revealed who it was from: the local grocery store.
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