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branding strategy

Owlee Audio: Designed to Give a Hoot

By // Creativity // 5 min read

With a name like Owlee, it called for ‘Give a Hoot’ as its tagline. Because ain’t that the best option for a sound company who cares about being on the forward trend of creating beautiful sound for its consumers?

We got the products raw from the team at Owlee and developed the brand, packaging and sometimes informing the design of the product itself. The products hung around the office, where we got to wear them, play them, test them out, hold them in hand and on occasion casually adopt them (shhh, I think they’re still looking for the Raven).

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The Donald Trump Effect

By // Marketing // 3 min read

Along with millions of Americans, I’ve been avidly following the 2016 election process. It’s been a wild, turbulent spectacle, and has commanded everyone’s attention.

We’ve seen how one man took the entire political system and threw it into a complete frenzy. I’m referring, of course, to Donald Trump.

Now, don’t worry – I’m going to steer clear of the political arena, and in no way is this an endorsement. However, I feel there are always valuable business lessons to be learned from current events.

Agree with him or not, there is no denying that Trump has positioned himself as the odds-on favorite to win the GOP nomination. To many, this has been nothing short of an astonishment. Astute businesspeople will notice, however, that he has simply applied a couple of basic, winning business concepts to his campaign:

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Could your small business use a big brand strategy?

By // Marketing // 5 min read

Here’s an idea to wrap your head around: Your entire company should be seen as your branding department.

That’s what Gerry O’Brion wants you to think about.

After spending his career developing killer marketing strategies for billion dollar brands like Proctor and Gamble and Coors Brewing Company, Gerry O’Brion realized something.

You might not have the same marketing mega-budget as the corporate big fish…but that doesn’t mean you can’t use their brand strategies to grow your business.

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My Promise: I Didn’t Write This Article While Driving

By // Creativity, Marketing // 5 min read

Do you know the difference between a Rolls Royce Phantom and a Maserati Quattroporte?

I do.

Show me a glimpse of the sleek, artfully sculpted flowing lines and evocative curves of an exotic automobile.

I will tell you the name, make and model instantly. And whether the engine under the hood is a 453 horsepower V8 or 460 horsepower V10. And that the seats are decorated with hand-stitched saddle tan leather trim. And how the interior door handles are made entirely from bamboo.

Allow me to confess: I’m a self-diagnosed car addict.

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Keeping Business Hot When It’s Cold

By // Business, Let's Talk Business // 5 min read

It’s been a very long winter season, right?

Snow. Rain. Wind. Ice. Followed by more snow. The United States has experienced one of the most coldest, harshest winters in recent memory. An intense cold front – which meteorologists are calling the “Polar Vortex” – has sent icy an Arctic air jet streaming downwards into Canada, the USA, and even Northeastern Mexico.

But just because the weather is freezing doesn’t mean your business has to go the same route. Stores need to stay open; companies must produce real work; and the business marketplace will go on as usual, snow or no snow.

The analogy here is very relevant. If your business experiences a cold snap, don’t close up shop and blame the weather. Here are some timely Ptex Pointers you can use to keep your business hot, regardless of what the economic forecast calls for that day.

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