In marketing, we use the words “disruption” and “new” almost interchangeably. Usually, innovations or new technologies come to market in compliance with industry market standards. Other initiatives, however, come ready to disrupt a space with a new plan and a completely new set of standards. This week, we’re excited to welcome back an incredible guest, Ira Zlotowitz. In our conversation, he discusses his latest, most groundbreaking startup, GPARENCY. The entire mortgage industry infrastructure has changed immensely over the years, and Ira is prepared to be a guiding light for those who want to get into it.
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