In the wildly successful aftermath of LTB 2015, I’ve had the privilege of hearing back from the hundreds of people who attended.
Many told me how excited they were to have access to this unique platform for growth; how they networked and landed so many new connections; how they were inspired to raise their aspirations and lead the pack.
During these conversations, I’ve spotted a trend that differentiated two types of businesspeople.
There are people who are committed to genuine change. They’ll learn about new ideas, strategize which ones will work best for their trade or industry, and implement them all the way, till the finish line.
Then there are the people who are content to listen. They’ll learn about new ideas, strategize which ones will work best for their trade or industry, and then let everything fizzle. While they may try to kick off an idea or two, the moment they encounter some resistance, their plan will come to a sudden stop.
You see, they want to achieve success; but they aren’t committed to success.
So what exactly is commitment?
I had the privilege of speaking to a group of retail business owners last month. We discussed a variety of different topics and I explained how it could help them make their businesses more profitable. One of the more interesting points of the evening was very well received and I felt it was worth sharing.
It’s something that you’ll benefit from, even if you’re not a retailer. So I’ve decided to email you the basic details and hope you’ll make use of it in both life and business.
I began my talk by asking the audience this simple question: “We all know what selling is. But do you know the difference between selling features and selling benefits?”
There were a few good answers called out by the attendees, but none were entirely accurate. So here is what I told them.
People, by nature, are always asking themselves: “What’s in it for me?” Whether it’s a potential customer, a boss, a child, or a friend you are interacting with – they’ve often got their own interests in mind. No matter what you’re trying to get them to agree to, they may resist your advances. So you’ve got to make a little sales pitch of sorts. You can choose to sell them on the features or you can choose to sell them on the benefits.
Here’s the critical difference.
I spent this past week in Arizona – and it wasn’t for vacation or relaxation purposes. Rather, it was to take part in a special mastermind group.
People flew in from across the USA to attend. The group seemed to be made of entrepreneurs of all ages… and in similar growth stages of business. We sat together in a big room and got right to work. Everybody spent hours learning, analyzing, discussing and strategizing how to go about advancing their business goals and career objectives.
Perhaps you think that leaving the office for nearly an entire week might be a little bit too intense. “Was the whole trip really necessary?” you may be asking yourself. To say it was productive would be an understatement. Truthfully, it baffles me as to why every single businessperson in today’s marketplace doesn’t spend just one week out of a whole a year attending a mastermind group to focus on planning ahead.
Of course, when I talk about planning ahead, I don’t only mean technical things like crunching numbers or crafting contingency plans.
I’m talking about thinking big.
There’s a bewildering question that is often asked by business owners, employees, entrepreneurs – people of all backgrounds and industries. The inquiry is:
“What’s the one thing I can do to see a positive change my career?”
I know that’s a loaded question. But it’s one that our good friend, Charlie Harary, answered beautifully at LTB 2014.
After viewing the above video of Charlie, be sure to check out the entire LTB Video Library.
You’ll get access to powerful, content-driven, ready-to-use topics from North America’s top corporate experts. So many businesspeople have already benefited from the LTB Video Library. Will you be counting yourself among them?
I just came across a fascinating article on CNET that I wanted to share with you.
Formally known as The CNET 100 Leaderboard
, this eye-opening commentary chronicles the 100 hottest hi-tech products sold this month. A quick look at some of these items – ranging from the HP OfficeJet 8600 printer to the Samsung Galaxy S5 phone to the Nikon D5300 digital camera – really got me thinking.
Why are these objects selling so quickly? Don’t people already own printers and phones and cameras? What’s with the remarkably high demand for so many clone-like products already owned by nearly every human on the planet?
The answer, of course, lies within ourselves.
It’s been a very long winter season, right?
Snow. Rain. Wind. Ice. Followed by more snow. The United States has experienced one of the most coldest, harshest winters in recent memory. An intense cold front – which meteorologists are calling the “Polar Vortex” – has sent icy an Arctic air jet streaming downwards into Canada, the USA, and even Northeastern Mexico.
But just because the weather is freezing doesn’t mean your business has to go the same route. Stores need to stay open; companies must produce real work; and the business marketplace will go on as usual, snow or no snow.
The analogy here is very relevant. If your business experiences a cold snap, don’t close up shop and blame the weather. Here are some timely Ptex Pointers you can use to keep your business hot, regardless of what the economic forecast calls for that day.