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The Myth of Multitasking: How “Doing it All” Gets Nothing Done

By Rachel Segal // Business, Let's Talk Business, Productivity // 5 min read

If you’re a business owner or entrepreneur, then you’ve probably worn all the hats and been the Jack (or Jill) of All Trades. You’ve worked the impossible hours, forgotten the meaning of “work-life balance” and juggled never-ending to-do lists with the hope that the hard work would pay off and translate into a plump bottom line.

So, how do you break the vicious cycle and achieve success?

Successful business owners come to the realization that trying to do it all will get you nowhere – or at least nowhere special – fast.

But the most successful business owners take that realization to the next level by asking: “What action steps can I take to break the cycle and leverage my team and resources for the best results?”

A sought-after author, speaker and business coach, Dave Crenshaw is the master of helping business owners triumph over the chaos holding them back from reaching the goals that they work so hard to achieve.

Could your small business use a big brand strategy?

By Rachel Segal // Marketing // 5 min read

Here’s an idea to wrap your head around: Your entire company should be seen as your branding department.

That’s what Gerry O’Brion wants you to think about.

After spending his career developing killer marketing strategies for billion dollar brands like Proctor and Gamble and Coors Brewing Company, Gerry O’Brion realized something.

You might not have the same marketing mega-budget as the corporate big fish…but that doesn’t mean you can’t use their brand strategies to grow your business.

LTB 2014 Title Sponsor: Fidelity Payment Services

By Rachel Segal // Business, Let's Talk Business

Amex, Visa, MasterCard…these are synonyms for “convenience.” Customers love the convenience of credit cards, and so do you.

Joining us once again as Title Sponsor at the upcoming LTB 2014… is the legendary Fidelity Payment Services. Heralded as one of the largest electronic payment providers in North America, Fidelity Payment Services are in the business of convenience.

Fidelity has garnered a sterling reputation for providing an array of different payment services that go well beyond typical credit card processing.

Ask a Fidelity agent what truly distinguishes the company and the reply will be instantaneous: “We’ve got your back.”

Meet The Launch Pad™ Sponsor: Brooklyn Financial Group

By Rachel Segal // Business, Let's Talk Business

After the overwhelming success of The Launch Pad during last year’s event, it was no surprise that we’d be enthusiastically greeting our returning sponsor – the renowned Brooklyn Financial Group. You probably know them as BFG.

BFG has once again pledged to throw their support behind The Launch Pad™ at LTB 2014.

The difference?

They’ve now helped us up the game from a sizeable $100,000 investment to a whopping $1,000,000 investment opportunity. That’s right, BIG money.

WHY IN THE WORLD AM I GOING TO LTB 2014?

By admin // Business, Let's Talk Business

First and foremost, allow me to address the obvious: the headline of this article is admittedly an absurd, presumptuous question.

I’m going to LTB 2014 because I work at Ptex Group.

My company is the one hosting, coordinating, arranging, scheduling, promoting and otherwise laying out big bucks to make this event a reality. I consider this affiliation yet another feather in my moderately worn, sometimes sweaty, slightly weather-beaten corporate cap.

Plus it gives me some really cool bragging rights.

HealthCare.gov: Did you visit?

By Meny Hoffman // Business, Let's Talk Business

Don’t let the title of this email fool you – Meny Hoffman will not be practicing politics today. If you opened this up expecting to read my opinion about Obamacare, please accept my apologies.

We’re discussing strictly business here.