First and foremost, allow me to address the obvious: the headline of this article is admittedly an absurd, presumptuous question.
I’m going to LTB 2014 because I work at Ptex Group.
My company is the one hosting, coordinating, arranging, scheduling, promoting and otherwise laying out big bucks to make this event a reality. I consider this affiliation yet another feather in my moderately worn, sometimes sweaty, slightly weather-beaten corporate cap.
Plus it gives me some really cool bragging rights.