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WHY IN THE WORLD AM I GOING TO LTB 2014?

First and foremost, allow me to address the obvious: the headline of this article is admittedly an absurd, presumptuous question.

I’m going to LTB 2014 because I work at Ptex Group.

My company is the one hosting, coordinating, arranging, scheduling, promoting and otherwise laying out big bucks to make this event a reality. I consider this affiliation yet another feather in my moderately worn, sometimes sweaty, slightly weather-beaten corporate cap.

Plus it gives me some really cool bragging rights.

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