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These Companies Mastered the Art of the Pivot. Here’s How.

By Meny Hoffman // Business, Let's Talk Business // 5 min read

As a business owner, I know that the economic upheaval we are all living through presents great challenges. But years from now, when people analyze how the world’s most successful businesses survived the storm, there is little doubt in my mind that 2020 will become known as “The Year of the Pivot.”

I was recently listening to an interview with the Vice President of Brand Marketing for the national restaurant chain, Chipotle. It struck me that while the food service industry has been all but decimated as countless restaurants struggle or fail worldwide, Chipotle’s profits are currently hitting all-time highs. How did they do it?

Make More Money In Less Time, With Less Stress—with Adam Lean

By Meny Hoffman // Podcast // 10 min read

We’ve all seen great companies suddenly fold because they didn’t grasp how to track their financials to achieve success. Do you know how to analyze your numbers for strategic growth? Sadly, most business owners think they do, but they don’t.

That’s why I am excited to share my interview with Adam Lean. Adam is an accountant and multimillion-dollar business owner for many years. His passion is helping business owners grow and scale, and Adam is a partner at The CFO Project, an organization that provides small businesses with affordable access to CFOs (Chief Financial Officer) to guide them, to make sense of all the numbers and to give them a clear plan of action for their business goals.

In this interview, Adam and I discussed the critical skill of interpreting financial data to navigate your company’s future. He explains the difference between an accountant, controller, CFO, and bookkeeper, and when to use each of these resources for your business. Pay close attention to Adam’s practical seven-step process for tracking your numbers to see where you are now in your business and how to achieve your dreams.

There are so many golden nuggets in this episode that I know you will enjoy it. Without further ado, here is my interview.

The Secret to Business Survival in a Post-COVID World

By Meny Hoffman // Let's Talk Business // 5 min read

I’d venture to say that there’s no business in the world that has NOT been affected by COVID over the past three months.

Some for the better, some for the worse, but I don’t know a single business that’s the same right now as it was before weeks of stay-at-home orders and the tidal wave of social and economic fallout that came as a result.

How Two Minutes Can Ruin Your Day

By Meny Hoffman // Let's Talk Business // 5 min read

Knock, knock.

Your employee peeks their head in innocently. “Do you have two minutes?”

OK. It’s just two minutes, you think. “Sure! How can I help you?”

Tell me the truth: How many of you fall for this on a daily basis?

Though the person didn’t intend it to be, this is a trap—and we all know it. Because a second is never a just second. A minute is never just a minute. Even if it were, all those seconds and minutes add up to much more than you might think, in both time and mental headspace.

We’re here for you.

By Meny Hoffman // Business, Let's Talk Business // 5 min read

In these unprecedented times, you, like business owners around the world, are probably uncertain about what steps you should be taking to minimize the effect of the coronavirus crisis on your business, and how to best support your employees and customers during this challenging time.

We want you to know that you’re not alone, and we’re here to support you in any way we can.

Is Asking for Help a Strength or a Weakness?

By Meny Hoffman // Leadership, Let's Talk Business // 5 min read

By the time he came to me to ask for advice, the only thing left to do was stop the bleeding and get out.

He sat across from me in my office, tears welling up in his eyes. He had invested $400,000 into his new venture, and it wasn’t working. The most painful part of the story? If he had sought advice from someone sooner, he may have been able to turn the situation around, or at least cut his losses.

The Meeting that Should Have Been an Email

By Meny Hoffman // Let's Talk Business // 5 min read

When you hear the word meeting, what’s your gut reaction?

The other day, I was listening to a podcast about productivity where the guest was bemoaning the amount of time that we waste on meetings. Curious if this feeling was the norm, I decided to turn to my LinkedIn community and ask: “When you hear the word ‘meeting,’ what is the first time that comes to mind?”

Well, over 8,000 views and 75 comments later, I got my answer.

The Food Truck Challenge

By Meny Hoffman // Company Culture, Let's Talk Business // 5 min read

Recently, I took the Ptex Team on a surprise outing just a few doors down from our office. We came to a large, empty hall with chairs arranged in a circle. As the team filed in, no one knew what was going on, why they were there, or what we’d be doing.

Then, our moderator explained that we would spend the afternoon competing in “The Food Truck Challenge.” We divided into four teams and each team was tasked to create their own food truck according to their assigned cuisine (Mediterranean, Asian, South American, and desserts), complete with branding and marketing, three dishes plated for 20 people, and of course, the truck itself. Everyone had a blast!