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Defining Seo, Using Seo, and Growing with Seo: A Deep Dive Into Search Engine Optimization with Stephan Spencer

Defining SEO, Using SEO, and Growing with SEO: A Deep Dive Into Search Engine Optimization with Stephan Spencer

Your business can grow with SEO – but only if you do it right. On this episode of Let’s Talk Business, SEO expert and Netconcepts Founder Stephan Spencer joins Meny for a deep dive into Search Engine Optimization. Learn how to maximize SEO, what mistakes to avoid, and the ways to make your website SEO-friendly as well as beautiful and useful. Meny and Stephan also discuss the best ways to discover the keywords you need, the reasons that blogs (under a different name) are not going out of style, the importance of turning your audio and video clips into written transcripts, how to determine which firm is most fit to help you with SEO, and much more.

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Strategy Sprints: How Micro Changes Can Increase Revenue in 90 Days with Simon Severino

Strategy Sprints: How Micro Changes Can Increase Revenue in 90 Days with Simon Severino

Does your business strategy provide the quickest, easiest, and most effective way to grow your revenue and scale your business? In today’s show our guest, Simon Severino, an author, CEO of Strategy Sprints, and host of the Strategy Sprints podcast, has created the Strategy Sprints™ Method that doubles revenue in 90 days by getting owners out of the weeds. Simon leads a global team of Certified Strategy Sprints™ Coaches that help clients gain market share and work in weekly sprints which results in fast execution.

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The Number One Reason Why Deals Close—with Dan King

Did you know that in the show, Shark Tank, only 20 to 30% of the deals that closed on air actually closed in real life? There’s numerous things that can happen behind the camera and on the business deals. Learn how to succeed in your deals with the Co-Founder of Fireside Strategic, Dan King. In his previous life, Dan was a corporate lawyer and worked behind the scenes for some of the sharks on the Shark Tank TV show. Catch him in this interview with Meny Hoffman on what will make or break your business deals. Also, identify your ideal client and learn how to build a trusting relationship with them. Tune in and learn a few Shark Tank secrets while you’re at it.

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LTB 81 | Business Pivot

Proven Strategies To Better Lead Your Business—with Matt Hulett

Rosetta Stone was struggling to stay relevant despite having a 97% brand awareness in the United States. But the company pulled through the difficult times by staying unique to their brand while pivoting according to necessity. The good news is that they did manage to stay relevant, thanks to the leadership of Matt Hulett. Matt is the President of the company, which is a world-renowned leader in technology-based language and literacy learning. Matt is helping entrepreneurs and other small or large business owners by giving practical advice in pivoting company progress in order to unlock their full potential. Join your host, Meny Hoffman as he sits down with Matt and discusses business leadership and how you can level up your company for the future.

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Inspire Team Accountability Through Financial Literacy—with Neville Joffe

Did you know that you can use your financial statements to optimize your workflow?

I am excited to share my interview with Neville Joffe, a world-renowned educator on the topic of financial literacy. With over 25 years of international business experience, he has trained more than 20,000 executives and managers around the globe. He is also the author of the best-selling book, The Baker’s Dozen Rules of Highly Successful Business Operators.

In our interview, Neville demonstrates the power of financial literacy by sharing how he took a company that was on the brink of bankruptcy and turned it around, and how you can use those same concepts to grow and scale your business. Neville explains why it is absolutely critical to use your financial numbers to educate your team and make them more accountable. Pay close attention to how Neville outlines key financial data that is essential for you to know to be a successful leader. Without further ado, here is my interview.

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Don’t Make This Mistake at Your Next Trade Show

With winter fast approaching, I’ve heard from many business owners that they’re planning to attend trade shows and conferences. So I thought I’d tell you a story.

I’ll never forget our first trade show. We were so excited about connecting with some great prospects. After the show, we got back to the office, and someone asked, “Who’s got the bag with the business cards?” (Mind you, this was back in the pre-digital age.) After a heart-wrenching search, we realized that the hard-won cards had been completely misplaced, probably still attending the trade show under a forgotten table.

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What I Learned from My Family Trip to an Amusement Park

I took my family on a trip to an amusement park a few weeks ago, and like most parents, I had a vivid picture in my mind of how the day would go. I saw the smiles and laughter on my kids’ faces. I heard their happy squeals as they went on the rides. I felt the good vibes from the amusement park staff as they helped my kids onto the rides.

So you could imagine the disappointment I felt when, as we waited in line for the park’s most thrilling rollercoaster, I noticed that the attendant, a young man in his late teens, was helping kids get on and off with a look of total and utter boredom and indifference—even a little resentment. For someone whose job it is to give kids a good time, he showed zero signs of enthusiasm.

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The Right Way to Receive Criticism if You’re a Leader

A business owner once told me she had to let go of an employee for creating a toxic work environment. This employee had been sharing personal complaints about the owner with coworkers, rather than bringing them up directly with her. It soon became popular to talk behind the owner’s back, and before long, the circulating negativity caused a rift between her and the team. Obviously, morale and productivity suffered greatly.

Was this employee a liability? Definitely. But there’s also more to the picture. It’s possible that this business owner created an environment that discouraged people from speaking their mind productively.

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