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Now Introducing #TheAskCharlieShow

By Nathan Weill // Business, Let's Talk Business // 5 min read

The mission of LTB has always been to help businesses flourish amidst the rapidly evolving marketplace. We’ve continuously furthered that objective by creating integrated platforms to raise business growth awareness in the Jewish community to the next level.

Today, LTB 2015 is proud to introduce you to the newest initiative to advance this extraordinary cause: #TheAskCharlieShow.

Hosted by the legendary Charlie Harary, this online show features thorny business questions submitted by real businesspeople. You’ll hear Charlie draw on his wellspring of entrepreneurial knowledge to find the right answers and tackle everyday workplace challenges… to help you lead and succeed.

The Best Of Everything: Reading About North Korea On My iPhone At LTB 2015

By admin // Business, Let's Talk Business // 5 min read

Did you hear? Apple is releasing the new iPhone 6S soon.

Snore.

Hey. Did you read about Kim Jong Un’s latest rant against America?

Sniff.

Wow. They’re saying LTB 2015 is happening on July 8th.

Boiing!

Okay, you’ve got my attention.

Predictable headlines and banal captions are ideal for topics involving technology geeks camping outside Apple stores in flimsy tents and despotic dictators bent on fashioning nuclear bombs out of paper clips. But when it comes to describing a game-changing movement that has impacted so many lives and helped countless entrepreneurs from our community flourish? Now that’s worth an exclamation point or two.

It’s Official: LTB 2015 Slated To Take Place On July 8th At The Rockleigh Of New Jersey

By Nathan Weill // Business, Let's Talk Business // 5 min read

Amidst frenzied emails, rapid WhatsApp posts and lively text messages, the news has been spreading throughout the Jewish business community: “Did you hear? LTB is happening again!”

Hailed as North America’s very first Jewish business summit, the LTB platform made waves across the Jewish world and beyond, starting with its very first event back in 2013; the impact is still reverberating.

This game-changing movement has positively impacted so many lives and helped countless entrepreneurs from our community flourish – by creating an unrivaled platform which fuses knowledge, tools and resources into a singularly vibrant experience.

Selling Features vs. Selling Benefits: The Big Difference

By Meny Hoffman // Marketing // 5 min read

I had the privilege of speaking to a group of retail business owners last month. We discussed a variety of different topics and I explained how it could help them make their businesses more profitable. One of the more interesting points of the evening was very well received and I felt it was worth sharing.

It’s something that you’ll benefit from, even if you’re not a retailer. So I’ve decided to email you the basic details and hope you’ll make use of it in both life and business.

I began my talk by asking the audience this simple question: “We all know what selling is. But do you know the difference between selling features and selling benefits?”

There were a few good answers called out by the attendees, but none were entirely accurate. So here is what I told them.

People, by nature, are always asking themselves: “What’s in it for me?” Whether it’s a potential customer, a boss, a child, or a friend you are interacting with – they’ve often got their own interests in mind. No matter what you’re trying to get them to agree to, they may resist your advances. So you’ve got to make a little sales pitch of sorts. You can choose to sell them on the features or you can choose to sell them on the benefits.

Here’s the critical difference.

Let’s Stop the Negativity!

By Meny Hoffman // Productivity // 5 min read

I like posting inspirational quotes on my twitter feed. These quotes often give me a quick boost of enthusiasm and I enjoy passing along that feeling to others.

So it should come as no surprise that I recently posted the following line: “Far too many people have no idea what they can do, because all they’ve been told is what they can’t do.”

It did come as a surprise to me, though, when a prominent media publication reposted the above quote. While I was pleasantly amazed, I was also slightly perplexed. Why would they feel the need to repost a quote from Meny Hoffman? But after thinking about it for a few moments, the answer became obvious.

So Tell Me, What’s New?

By Meny Hoffman // Uncategorized // 5 min read

I just came across a fascinating article on CNET that I wanted to share with you.

Formally known as The CNET 100 Leaderboard, this eye-opening commentary chronicles the 100 hottest hi-tech products sold this month. A quick look at some of these items – ranging from the HP OfficeJet 8600 printer to the Samsung Galaxy S5 phone to the Nikon D5300 digital camera – really got me thinking.

Why are these objects selling so quickly? Don’t people already own printers and phones and cameras? What’s with the remarkably high demand for so many clone-like products already owned by nearly every human on the planet?

The answer, of course, lies within ourselves.

#LTB2014: ‘So Long until Next Year

By Rachel Segal // Business, Let's Talk Business

Today the Ptex Group can finally exhale.

Phew!

After months of planning, pushing and perfecting, #LTB2014 materialized from vision to reality, goal to “mission accomplished.”

Some of you drove from nearby to the picturesque Rockleigh in New Jersey…other’s flew in from afar.

But the important thing is that you showed up. You put business as usual on hold for the day because you’re driven to succeed. To push. To grow. To expand your network. And to make 2014 a bigger, better and bolder business year.

#LTB2014 Live Blog

By Rachel Segal // Business, Let's Talk Business

****Welcome to the #LTB2014 live blog! I’ll be blogging live all day — posting pictures & sharing all the insider scoop — so tune in regularly! If you’re at the event, I’ll be your eyes and ears, just in case you miss something memorable while you’re grabbing a delicious snack from the all-day buffet or attending a brilliant breakaway session. And if you couldn’t make it out this year, I’m sure my live reports will keep you entertained … albeit wishing you were here too.

Be sure to follow us on Twitter (@LTBsummit) , Facebook (LTB Business Summit) and Instagram (LTBsummit) to join in the conversation!!! Go on and use the #LTB2014. Get creative – I dare you!

Ready? Set? Let’s talk business.