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You 2.0

You turn on your phone, and are greeted by a most familiar message.

An alert flashes across the screen giving you the option to update to the new and improved version of some app or software. Just a tap of the screen and presto! It’s better than ever.

This routine has become so commonplace in our mobile-centric lives. Today’s hyper-paced world has reached dizzying levels of speeds, and software developers are constantly rolling out new updates, security fixes, and improvements to their products in order to keep pace.

While there’s not much to do on our end, in reality there is a lot of work that goes into creating these updates. There is updated code to write, bugs to fix, development, testing, split testing, tweaking, consumer feedback, and more testing. It’s an ongoing, meticulous process.

Much like the phones that (unfortunately) control our lives, we, too, require periodic updates.

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