Are you spending enough time targeting your most qualified leads? Many businesses leave aside this part of the marketing strategy and focus on other factors like budget, visual designs , messaging, etc. While those are also crucial, segmentation and targeting are the first steps to creating a booming campaign.
In this week’s episode, our guest is Grant Leboff, one of the U.K’s leading Sales and Marketing experts and the CEO of Sticky Marketing Club; a sales and marketing consultancy that provides companies with meaningful strategies and resources to prosper in the competitive world. He is the author of 5 well-known books such as ‘Sales Therapy’, ‘Sticky Marketing’, ‘Stickier Marketing’, ‘Digital Selling’, and ‘Myths of Marketing’.
In our interview, Grant discloses why some campaigns fail and the small, but significant, changes that can turn a failed campaign into a successful one. He dives into segmentation, targeting, and how much you should invest in your marketing and brand. He also provides insights about the Superbowl ads and explains why they can be meaningful to your business.
If you want gain a deeper understanding of why and how to market your business more successfully, this episode is for you!
Have you ever asked yourself, “Am I really cut out for entrepreneurship?” Honestly, most of us have. While entrepreneurship seems to be synonymous with freedom, independence, and designing your destiny, being a successful entrepreneur takes perseverance, humility, and is a lot more than what meets the eye. This week, our guest is Jeff Hoffman, the inventor of the airport boarding pass kiosks, Billionaire co-founder of Priceline, worldwide motivational speaker, and bestselling author. He now dedicates his life to helping people around the world, like you and me, truly reach their dreams.
In our interview, Jeff discusses his work teaching entrepreneurship around the world. He incorporates his journey and goes on to talks about the important traits a business leader must have, and why entrepreneurship may or may not be for you. Finally, he speaks about scaling a business and how leaders can be more agile in a fast-paced world.
Tune in now and get inspired to be the best entrepreneur you can be. Listen and enjoy!
What does it take to build a company culture? Nowadays, people are no longer looking solely for a competitive salary package. They are also trying to land in a collaborative situation where they will feel that they are valued. This week, our guest is Joel Lieberman, President of The Mint Capital, Inc., a company of mortgage brokers that help homebuyers find their dream houses. Joel talks about his business and how he was able to scale it successfully to serve not just more clients but also more job seekers. In our interview, he emphasizes the importance of building and maintaining a company culture that allows employees to grow and be the best versions of themselves. He also shares his thoughts about giving freedom to employees to perform their roles in their own ways versus promoting accountability within the company. Tune in now and learn from Joel how to build your company culture.
Are you wondering how to attract your most targeted leads through LinkedIn? This week, our guest is Brian Burke, the Chief Mac Man of Sell Your Mac and LinkedIn marketing strategist. Sell Your Mac is a top Apple resell and service business, and Brian uses LinkedIn marketing strategies to lock in his best leads every day. In our interview, he talks about his passion for Apple products and gives insight into his marketing strategies on the platform we all know and love. He has proven that passion can help you perform well in everything you do and that by leveraging technology in the
right way, we can change the world for the better. Brian’s passion is contagious, and the value he brings is priceless.
What’s unique about being a business owner in 2022?
A business owner in this day and age should be someone who’s accessible to the team, empathetic to the employees’ struggles, and a catalyst to their personal and professional growth.
This week our guest is David Pilchick, the founder and owner of Brooklyn Low Voltage Supply. He drops by to talk about the most important qualities of a modern-day leader. He also discusses his personal journey to becoming a successful business owner, years after dropping out of high school.
In our interview, we talk about the leadership skills that are difficult to master, yet absolutely crucial, and how exactly anyone can attain them. Leadership in any industry can be an intimidating field, however, if we can tap into our unique selves, gain confidence, and overcome certain fears, anything is possible.
Tune in now and learn from David how to be a modern-day business owner.
How do you turn a side hustle into a 2-billion-dollar business? This might sound too good to be true, but it did happen when Spencer Jan started his e-commerce business, which he started in a garage in 2010 with only $15,000. Called Solo Stove then, the business eventually grew into Solo Brands and in 2021, raised $219 million through an IPO (NYSE: DTC).
Does your competitive edge serve you well? This week, our guest is Roei Yellin. Roei is a former Olympic athlete and the co-founder and CRO of 8Fig. In our interview, he speaks about the key qualities that make up a successful entrepreneur. He goes into detail about what led him to start a company and how his athletic background and competitive mind enable him to tackle any challenge in the business world. Most people think that being competitive is all about pushing themselves to the limit to win. But should competitiveness be at the top of our radar all the time as entrepreneurs? In this week’s episode, Roei explains that it is more complex than that. It’s not just about doing whatever it takes and burning ourselves out, it’s about gauging the playing field, knowing which move to make next, and thinking on our toes. It’s about having patience, confidence, and tact. It takes bravery to make waves, knowing that you might lose in the process. Don’t miss this opportunity to learn about the importance of bravery in business.