Shlomo is a Senior Copywriter at Ptex Group, but his humble title belies his crucial role in many of Ptex’s large-scale branding projects. Many of those projects, in fact, begin at Shlomo’s desk—where he conducts exhaustive research to understand the business, unearth what makes it unique, and discern where it falls in the larger marketplace.
“A blank page gives us the right to dream.”
– Gaston Bachelard
“Yeah, but a nightmare is also a dream.”
– Shlomo Grossman
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