As a business owner, I know that the economic upheaval we are all living through presents great challenges. But years from now, when people analyze how the world’s most successful businesses survived the storm, there is little doubt in my mind that 2020 will become known as “The Year of the Pivot.”
I was recently listening to an interview with the Vice President of Brand Marketing for the national restaurant chain, Chipotle. It struck me that while the food service industry has been all but decimated as countless restaurants struggle or fail worldwide, Chipotle’s profits are currently hitting all-time highs. How did they do it?