We all know that social media, when done right, is a powerful tool for growing your audience, generating leads, and scaling your business. But with so many social media platforms (Facebook? Instagram? Twitter? Tiktok?) and no shortage of social media “gurus” offering their advice as to the best strategy—it can be difficult to know where to start, how to post, and when to pivot.
That’s why I’m thrilled to have the “Queen of Social Media” Rachel Pedersenon the show to clear up some of the confusion. Recognized by Content Marketing Institute as one of the Most Influential Online Marketers, Rachel is a highly sought after Social Media Strategist and educator and the founder and CEO of The Viral Touch and Social Media United, a leading online university for those aspiring to become successful social media managers and strategists.
Rachel answers some of the most common questions I hear from business owners about social media: “How do I decide which social media platform is best for business?” “What are the secrets to successfully growing my audience?” “What are the pros and cons of outsourcing my social media management?” … And so much more.
If you want some practical tips for leveraging this powerful tool to grow your business, then be sure to listen and enjoy!