Business ideas worth sharing


Boruch Perlowitz - The Businessman Who Doesn't Think Like a Businessman

Boruch Perlowitz – The Businessman Who Doesn’t Think Like a Businessman

Is it possible that the best way to grow your business is to avoid being a businessperson?

It’s not typical to hear expert business advice from a game show host… but there’s nothing typical about Boruch Perlowitz. A filmmaker, game show host, teacher, pilot, and more, Boruch has carved out a unique niche in the Orthodox Jewish community as an entertainer and educator. Boruch believes that one of the secrets to his success is making sure not to think like a businessman and that his best marketing was not doing marketing at all. He has a fascinating perspective and a unique story, so don’t miss Meny’s conversation with Baruch as they discuss the kinds of marketing that work best when to prioritize quality over price, the corporate benefits that come with a positive attitude, the importance of delegating, dealing with failure, and much more.

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The Art of Delegating

Professor Jeffrey Pfeffer, of Stanford University, accurately summed up the responsibility of a leader:

Your most important task as a leader is to teach people how to think and ask the right questions, so that the world doesn’t fall apart if you take a day off.

Perhaps no concept in business is more essential, and at the same time so colossally misunderstood, than delegation. Any rational person knows that they have strengths and limitations. It follows, that tasks should be divvied based on each employees abilities.

Yet for some reason, many business struggle to properly delegate—and the consequences are severe. Sloppy projects. Missed deadlines. Angry clients.

Lather, rinse, repeat.

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Doing it all, Doing Nothing

Summertime is long over. The holidays have come to a close. It’s high time to dig in and settle down into our regular routines as the long winter stretch looms ahead.

While many view wintertime as a season of snow plows and shoveling, smart businesspeople know that the endless winter doldrums can pose more than just a walk-and-slip hazard. It can cause serious issues that can affect the success and future of your business.

You see, as the routine becomes more familiar and monotonous, it’s easy for one’s productivity level to decline. Fact is, today’s business world is obsessed with the idea of productivity—and for good reason.

Being productive keeps us motivated and allows us to live more accomplishing lives, both personally and professionally.

Sounds simple, right? Yet for some reason, this goal eludes the vast majority. In fact, studies have shown that 60% of the time spent at work is unproductive! Wonder why? Just ask Sam Treble.

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