To say building a brand is necessary to succeed in the eCommerce industry is an understatement. On a very deep psychological level, people feel at ease when dealing with well managed brands. What often goes forgotten is that fulfillment is a critical part of your overall brand experience in eCommerce.
Maybe you’ve just started selling on Amazon. Maybe you’re already an established seller with great sales. Either way, one thing is certain: If you want enduring success in the ever-changing world of Amazon, you can’t ignore the importance of having a strong brand.
Ask the sellers who have seen the most consistent, reliable growth on Amazon how they achieved so much success long term. They’ll likely tell you that optimizing their listings, using the right keywords, and hiring a listing expert got them to the top, but it was their brand that helped them stay there.